{"product_id":"when-the-headline-is-you-9780470543948","title":"When the Headline Is You","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eProven strategies for managing all types of media encounters!\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003eAward-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eA behind-the-scenes look at how news is made\u003c\/li\u003e \u003cli\u003eComplete guidelines to creating compelling messages\u003c\/li\u003e \u003cli\u003eSpecific messaging formulae for building trust when the news is bad\u003c\/li\u003e \u003cli\u003eStep-by-step strategies for managing hostile or relentless questions\u003c\/li\u003e \u003cli\u003eInsider tips on how to identify and handle misleading questions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential resource for navigating both\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e1. What Is News? 1\u003c\/p\u003e \u003cp\u003e2. You Are the Story 27\u003c\/p\u003e \u003cp\u003e3. How to Admit Bad News 61\u003c\/p\u003e \u003cp\u003e4. Crafting Compelling Messages 85\u003c\/p\u003e \u003cp\u003e5. Delivering Your Message 113\u003c\/p\u003e \u003cp\u003e6. When the Going Gets Tough 147\u003c\/p\u003e \u003cp\u003e7. Twenty What-Ifs 175\u003c\/p\u003e \u003cp\u003eAppendix: Media Messaging Toolkit 199\u003c\/p\u003e \u003cp\u003eNotes 207\u003c\/p\u003e \u003cp\u003eAcknowledgments 215\u003c\/p\u003e \u003cp\u003eThe Authors 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402361086295,"sku":"9780470543948","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470543948.jpg?v=1730480172","url":"https:\/\/bookcurl.com\/products\/when-the-headline-is-you-9780470543948","provider":"Book Curl","version":"1.0","type":"link"}