{"product_id":"wharton-on-dynamic-competitive-strategy-critical-america-9780471172079","title":"Wharton on Dynamic Competitive Strategy Critical","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWHARTON on DYNAMIC COMPETITIVE STRATEGY \"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: The Dynamic Challenges for Theory and Practice 1 \u003cp\u003e\u003cb\u003ePART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1. Assessing Competitive Arenas: Who Are Your Competitors? 23\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments 48\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3. Integrating Policy Trends into Dynamic Advantage 76\u003cbr\u003e\u003ci\u003eElizabeth E. Bailey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies 99\u003cbr\u003e\u003ci\u003eEric K. Clemons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: ANTICIPATING COMPETITORS' ACTIONS 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Game Theory and Competitive Strategy 127\u003cbr\u003e\u003ci\u003eTeck Hua Ho and Keith Weigelt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Behavioral Theory and Naïve Strategic Reasoning 151\u003cbr\u003e\u003ci\u003eRobert J. Meyer and Darryl Banks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making 177\u003cbr\u003e\u003ci\u003eEric J. Johnson and J. Edward Russo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8. Anticipating Reactions: Factors That Shape Competitor Responses 198\u003cbr\u003e\u003ci\u003eS. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Understanding Competitive Relationships 220\u003cbr\u003e\u003ci\u003eJagmohan S. Raju and Abhik Roy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. Creative Strategies for Responding to Competitive Actions 237\u003cbr\u003e\u003ci\u003eHubert Gatignon and David Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11. Preemptive Strategies 256\u003cbr\u003e\u003ci\u003eJerry Wind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12. Signaling to Competitors 277\u003cbr\u003e\u003ci\u003eOliver P. Heil, George S. Day, and David J. Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions 293\u003cbr\u003e\u003ci\u003eLouis A. Thomas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14. Antitrust Constraints to Competitive Strategy 313\u003cbr\u003e\u003ci\u003eDennis A. Yao\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes 343\u003cbr\u003e\u003ci\u003ePaul E. Green and Abba M. Krieger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures 368\u003cbr\u003e\u003ci\u003ePaul J. H. Schoemaker and Raphael Amit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies 395\u003cbr\u003e\u003ci\u003eDavid J. Reibstein and Mark J. Chussil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNotes 424\u003c\/p\u003e \u003cp\u003eIndex 451\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402511688023,"sku":"9780471172079","price":41.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/wharton-on-dynamic-competitive-strategy-critical-america-9780471172079","provider":"Book Curl","version":"1.0","type":"link"}