{"product_id":"weird-ideas-that-work-9780743227889","title":"Weird Ideas That Work","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCreativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. \u003ci\u003eWeird Ideas That Work\u003c\/i\u003e codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative.\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eWeird Ideas That\u003c\/i\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49526897049943,"sku":"9780743227889","price":17.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780743227889.jpg?v=1731865797","url":"https:\/\/bookcurl.com\/products\/weird-ideas-that-work-9780743227889","provider":"Book Curl","version":"1.0","type":"link"}