{"product_id":"we-want-fish-sticks-9781496206534","title":"We Want Fish Sticks","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe NHL's New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. We Want Fish Sticks the upheavals that followed through period sources and interviews with the people who lived it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“There were times during the mid- to late 1990s when Barnum and Bailey had nothing on the New York Islanders. From a disastrous rebranding to ownership fiascos, they became a bad hockey joke. Thanks to Nick Hirshon’s narrative, it’s far more enjoyable to revisit today than it was to experience in real time.”—Howie Rose, television play-by-play broadcaster for the New York Islanders, 1995–2016\u003cbr\u003e“Hirshon skillfully captures perhaps the most colorful story in hockey history. Benefiting from original interviews with NHL players, \u003ci\u003eWe Want Fish Sticks\u003c\/i\u003e takes readers on the ice and into the locker room for the stranger-than-fiction moments that defined the mid-1990s New York Islanders.”—Keith Jones, hockey studio analyst for NBC Sports\u003cbr\u003e“A great behind-the-scenes look at one of history’s most (in)famous team designs and an excellent primer on team design in general. Essential reading for any fan of uniforms, logos, and sports aesthetics.”—Paul Lukas, ESPN.com columnist and founder of Uni Watch\u003cbr\u003e\"With \u003ci\u003eWe Want Fish Sticks\u003c\/i\u003e, Hirshon captured what was one of the most unique stories in sports amidst what was an amazing era for hockey in New York.\"—Jason Schott, \u003ci\u003eBrooklyn Fans\u003c\/i\u003e\u003cbr\u003e“This part in Islanders history couldn’t have been more accurately documented. It was easily the most uncomfortable time for players and, with Mike Milbury at the helm, simply embarrassing. I thoroughly enjoyed reading the thoughts behind the changing of the brand. I now have a better understanding of the decision process. Clearly there needed to be much more dialogue on such an important change and how it would affect the Islanders’ image.”—Mick Vukota, New York Islanders franchise leader in penalty minutes\u003cbr\u003e\"For readers who are interested in sports branding as well as hockey history, this is a must read.\"—\u003ci\u003eGuy Who Reviews Sports Books\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations    \u003cbr\u003e Foreword, by Éric Fichaud    \u003cbr\u003e Acknowledgments    \u003cbr\u003e Introduction    \u003cbr\u003e 1. Birth of a Brand    \u003cbr\u003e 2. A Frozen-Dinner Franchise    \u003cbr\u003e 3. The Baymen and the Bruin    \u003cbr\u003e 4. New Team, Dashed Dream    \u003cbr\u003e 5. Dead in the Water    \u003cbr\u003e 6. Spano for President    \u003cbr\u003e 7. From Savior to Devil    \u003cbr\u003e Epilogue    \u003cbr\u003e Appendix: Interview with Graphic Designer Pat McDarby    \u003cbr\u003e Notes    \u003cbr\u003e Bibliography    \u003cbr\u003e Index    ","brand":"University of Nebraska Press","offers":[{"title":"Default Title","offer_id":49409220542807,"sku":"9781496206534","price":22.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781496206534.jpg?v=1730506005","url":"https:\/\/bookcurl.com\/products\/we-want-fish-sticks-9781496206534","provider":"Book Curl","version":"1.0","type":"link"}