{"product_id":"war-and-media-operations-the-us-military-and-the-press-from-vietnam-to-iraq-cass-military-studies-9780415416597","title":"War and Media Operations The US Military and the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.\u003c\/p\u003e\u003cp\u003eIn late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative embedded media program itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and had learned to co-opt the media.\u003c\/p\u003e\u003cp\u003eThis new book tests this assumption, introducing a model of organizational learning and redraws the US military's cumbersome learning curve in public affairs from Vietnam, Grenada, Panama, the Persian Gulf, Somalia, the Balkans to Afghanistan, examining whether past lessons were implemented in Iraq in 2003. Thomas Rid argues that while the US armed forces have impr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'War and Media Operations is must-reading for anyone who wants to understand \u003cbr\u003ehow modern wars are sold to public opinion.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJamie Shea, Director of Policy Planning at NATO, alliance spokesman during\u003cbr\u003ethe Kosovo War\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'Those who support or oppose 'embedded' journalism will find ammunition here \u003cbr\u003ebut Rid himself doesn't take shots.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eSteven Komarow, USA TODAY, embedded with the US Army's V Corps during\u003cbr\u003ethe Iraq War\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'thought-provoking, insightful, and deeply engaging'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eIkujiro Nonaka, Graduate School of International Corporate Strategy, \u003cbr\u003eHitotsubashi University, Tokyo, former Xerox Professor of Knowledge, Haas\u003cbr\u003eSchool of Business, University of Berkeley, author of The Knowledge Creating\u003cbr\u003eCompany\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are coming\u003cbr\u003eup with their own information strategy.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJames Mann, School of Advanced International Studies, Johns Hopkins \u003cbr\u003eUniversity, author of Rise of the Vulcans\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'The best analysis I have yet seen of the role of Public Affairs within the wider \u003cbr\u003econtext of Information Operations.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003ePhilip Taylor, University of Leeds, UK, author of Munitions of the Mind: A History of Propaganda\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e'War and Media Operations is must-reading for anyone who wants to understand \u003cbr\u003ehow modern wars are sold to public opinion.'\u003c\/strong\u003e\u003cem\u003eJamie Shea, Director of Policy Planning at NATO, alliance spokesman during\u003cbr\u003ethe Kosovo War\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'Those who support or oppose 'embedded' journalism will find ammunition here \u003cbr\u003ebut Rid himself doesn't take shots.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eSteven Komarow, USA TODAY, embedded with the US Army's V Corps during\u003cbr\u003ethe Iraq War\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'thought-provoking, insightful, and deeply engaging'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eIkujiro Nonaka, Graduate School of International Corporate Strategy, \u003cbr\u003eHitotsubashi University, Tokyo, former Xerox Professor of Knowledge, Haas\u003cbr\u003eSchool of Business, University of Berkeley, author of The Knowledge Creating\u003cbr\u003eCompany\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are coming\u003cbr\u003eup with their own information strategy.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eJames Mann, School of Advanced International Studies, Johns Hopkins \u003cbr\u003eUniversity, author of Rise of the Vulcans\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e'The best analysis I have yet seen of the role of Public Affairs within the wider \u003cbr\u003econtext of Information Operations.'\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003ePhilip Taylor, University of Leeds, UK, author of Munitions of the Mind: A History of Propaganda\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction \u003cstrong\u003ePart 1: The Military as a Learning Organization\u003c\/strong\u003e 2. Perspectives on Military Learning 3. A Model of Strategic Innovation \u003cstrong\u003ePart 2: The History of Media Operations \u003c\/strong\u003e4. Disastrous Public Affairs: Vietnam 5. Restrictive Public Affairs: Grenada, Panama, and the Persian Gulf 6. Experimental Public Affairs: Somalia, the Balkans, and Afghanistan \u003cstrong\u003ePart 3: A Case Study of Strategic Innovation\u003c\/strong\u003e 7. Retrieving Past Experiences? 8. Strategic Public Affairs: Iraq \u003cstrong\u003ePart 4: Discussion and Outlook\u003c\/strong\u003e 9. The Friendly Learning Loop 10. The Adversarial Learning Loop \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49402115391831,"sku":"9780415416597","price":137.75,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/war-and-media-operations-the-us-military-and-the-press-from-vietnam-to-iraq-cass-military-studies-9780415416597","provider":"Book Curl","version":"1.0","type":"link"}