{"product_id":"voting-deliberatively-fdr-and-the-1936-presidential-campaign-rhetoric-and-democratic-deliberation-12-9780271066479","title":"Voting Deliberatively FDR and the 1936","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAn analysis of the constituent elements of Franklin Roosevelt’s 1936 presidential election campaign, all of which contributed to his victory then and have proved foundational for the way campaigns and politics more broadly are conducted now.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“Stuckey brings important perspective to the first reelection campaign of Franklin D. Roosevelt and persuasively argues for 1936 as the point at which the nation transitioned from the electoral politics born of Martin Van Buren’s genius to the modern campaigns of today. . . . Beyond the interesting story of the campaign itself, this is an important book for understanding the evolution of modern presidential politics.”\u003c\/p\u003e\u003cp\u003e—Andrew H. Sidman \u003ci\u003ePolitical Science Quarterly\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Drawing on multiple archival sources and her own previous research on FDR, Mary Stuckey has produced the definitive account of the 1936 presidential campaign. If anyone wants to trace our contemporary campaigns back to their source, Stuckey’s book is the place to begin. I highly recommend this book to all students of the American presidency.”\u003c\/p\u003e\u003cp\u003e—Martin J. Medhurst,Baylor University\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Mary Stuckey’s \u003ci\u003eVoting Deliberatively\u003c\/i\u003e offers a fresh and innovative analysis of FDR’s campaign rhetoric and organization that makes plain the historical significance and contemporary salience of the 1936 presidential campaign. Stuckey cogently situates 1936 as a critical juncture where old practices began to fade while new practices arose, including opinion polling, building a ground game, segmenting the public, and fostering a personality-based politics. Scholars who wish to understand how presidential campaigns work and how they came to work this way should read \u003ci\u003eVoting Deliberatively\u003c\/i\u003e.”\u003c\/p\u003e\u003cp\u003e—Robert Asen,University of Wisconsin–Madison\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“To the familiar portrait of Franklin D. Roosevelt as founder of the modern American welfare state, Mary Stuckey adds a fresh portrait of FDR as founder of the modern state of American campaigning.​ With a fine eye for paradox, she demonstrates how citizen politics was simultaneously advanced and undermined during his 1936 campaign through pioneering methods of studying, mobilizing, dividing, and addressing the electorate. For readers interested in Roosevelt’s political arts and\/or in how the current mode of electing presidents was first constructed, \u003ci\u003eVoting Deliberatively\u003c\/i\u003e will be sure to fascinate.”\u003c\/p\u003e\u003cp\u003e—Bruce Miroff,University at Albany, SUNY\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Mary Stuckey has once again delivered a remarkable gift to readers across the social sciences and humanities. Weaving together several fascinating strands of archival documents, Stuckey reveals the inner workings of the FDR electoral machine as well as how the administration effectively created the modern polling subject. A must-read for students of American politics.”\u003c\/p\u003e\u003cp\u003e—Davis Houck,Florida State University\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Mary Stuckey’s \u003ci\u003eVoting Deliberatively: FDR and the 1936 Presidential Campaign \u003c\/i\u003edemonstrates that the roots of many common practices that define both presidential campaigns and the ‘rhetorical presidency’ can be traced to the groundbreaking campaign of Franklin Roosevelt in 1936. Stuckey argues persuasively that the use of polling practices in 1936 set the stage for a redefinition of our understanding of the role of the public. While Roosevelt’s use of multiple means of measuring public opinion, including the then-new technology of polling, helped him overcome strident opposition, the new methods also set the stage for modern campaigns in which public opinion is reduced to a set of data points. Stuckey documents the successful efforts of the Roosevelt campaign to mobilize voters through the creation of organizations focused on the campaign and the candidate—as well as the president’s skillful appeals to various special interests in building the New Deal coalition, a political powerhouse for almost half a century. She also demonstrates that Roosevelt used his message to create a personal coalition, a result that was politically powerful but also led voters to focus on the candidate rather than the underlying ideology.”\u003c\/p\u003e\u003cp\u003e—Robert C. Rowland,University of Kansas\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Clearly written and accessible to both academics and a general readership, \u003ci\u003eVoting Deliberatively\u003c\/i\u003e is a welcome addition to the literature on FDR and the 1936 election, the Great Depression, the New Deal, the history of campaigning, and American politics generally.”\u003c\/p\u003e\u003cp\u003e—Anthony F. Arrigo \u003ci\u003ePresidential Studies Quarterly\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“Stuckey’s research is original, relying on primary sources and culling insights that are sure to add to our overall understanding of this particular campaign and its innovative ideas and protocols. She understands Roosevelt well and is able to provide an objective assessment of the president who, as a master politician, managed partisan politics and key operatives while, at the same time, adding a coalition of extrapartisan groups such as the Good Neighbor League, the Committee of One, Roosevelt Republican League, and Friends of Roosevelt.”\u003c\/p\u003e\u003cp\u003e—Amos Kiewe \u003ci\u003eRhetoric and Public Affairs\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e\u003cp\u003eIntroduction: Roosevelt and the 1936 Election 1\u003c\/p\u003e\u003cp\u003e1 Creating Public Opinion, Muting the Public’s Voice\u003c\/p\u003e\u003cp\u003e2 Empowering the Public, Privileging the Candidate\u003c\/p\u003e\u003cp\u003e3 Mobilizing the Vote, Containing the Public 66\u003c\/p\u003e\u003cp\u003e4 Speaking for the Public, Empowering the Presidency\u003c\/p\u003e\u003cp\u003eConclusion: The Mass Public and the Presidency\u003c\/p\u003e\u003cp\u003eNotes 123 Bibliography 143 Index 151\u003c\/p\u003e","brand":"Pennsylvania State University Press","offers":[{"title":"Default Title","offer_id":49400792514903,"sku":"9780271066479","price":53.06,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/voting-deliberatively-fdr-and-the-1936-presidential-campaign-rhetoric-and-democratic-deliberation-12-9780271066479","provider":"Book Curl","version":"1.0","type":"link"}