{"product_id":"volkswagen-beetle-804-shire-library-9780747814474","title":"Volkswagen Beetle 804 Shire Library","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFew cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle  yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction \/ A Car for the Masses: 1933–45 \/ A British Volkswagen: 1945–8 \/ The ‘King of Wolfsburg’: 1948–68 \/ Poor Management and New Beetles: 1968–78 \/ The Lasting Legacy: 1978–2003 and Beyond \/ Further Reading \/ Places to Visit \/ Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51018403971415,"sku":"9780747814474","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780747814474.jpg?v=1750776743","url":"https:\/\/bookcurl.com\/products\/volkswagen-beetle-804-shire-library-9780747814474","provider":"Book Curl","version":"1.0","type":"link"}