{"product_id":"viva-mac-9781487520281","title":"VIVA MAC","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV\/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion.\" -- Catherine Carstairs, University of Guelph * \u003ci\u003eCanadian Business History Association\u003c\/i\u003e *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments   Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics   Part I: Spaces of Original Possibilities   1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion   Part II: Creative Activism   4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice   Epilogue: The Brightest Jewel in Our Crown   Notes Bibliography Index","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":49409148092759,"sku":"9781487520281","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781487520281.jpg?v=1730505617","url":"https:\/\/bookcurl.com\/products\/viva-mac-9781487520281","provider":"Book Curl","version":"1.0","type":"link"}