{"product_id":"visual-methods-in-marketing-and-consumer-research-9781032316826","title":"Visual Methods in Marketing and Consumer Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDespite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a go-to' guide for doing visual research in marketing and consumer research.\u003c\/p\u003e\u003cp\u003eThis book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018970792279,"sku":"9781032316826","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032316826.jpg?v=1750778864","url":"https:\/\/bookcurl.com\/products\/visual-methods-in-marketing-and-consumer-research-9781032316826","provider":"Book Curl","version":"1.0","type":"link"}