{"product_id":"visual-communication-design-9781474221573","title":"Visual Communication Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhere do design principles come from? Are they abstract rules established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.   In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discus\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module. * Anthony Roocroft, University of Bolton, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eForeword \u003c\/b\u003e                                                                                                                                    \u003cb\u003eCHAPTER 1 – The importance of form\u003c\/b\u003e The relationship between form and context: Goodness of fit                     Form and meaning                                                                                                               A little bit of history: Twentieth-century attitudes toward “good form” New practices: The changing context for contemporary design                                The shift in attention from artifact to experience                                                                                  How this book is organized                                                                                                \u003cb\u003eCHAPTER 2 – Getting attention\u003c\/b\u003e Introduction                                                                                                                          Contrast                                                                                                                  Figure-Ground                                                                                                                      Camouflage                                                                                         Color                                                                                                                                       Size constancy                                                                                                                      Scale                                                                                                                                        Proportion                                                                                                                            Proximity                                                                                                                               Focus                                                                                                                                      Layering                                                                                                                                Symmetry\/Asymmetry                                                                                                      Closure                                                                                                                                  Continuity                                                                                                                              Series and Sequences                                                                                                          Pattern                                                                                                                                    Rhythm and Pacing                                                                                                              Motion                                                                                                                                    Summary                                                                                                                                \u003cb\u003eCHAPTER 3 – Orienting for use and interpretive behavior\u003c\/b\u003e Introduction                                                                                                                          Affordances                                                                                                                           Channel                                                                                                                                  Medium and Format                                                                                                            Feedback                                                                                                                                Wayfinding                                                                                                                           Mapping                                                                                                                                Hierarchy                                                                                                                               Reading Pattern                                                                                                                    Grouping                                                                                                                                Edge Relationships                                                                                                             Direction                                                                                                                                Point of View                                                                                                                       Summary                                                                                                                                \u003cb\u003eCHAPTER 4 – Interpreting, interacting, and experiencing\u003c\/b\u003e Introduction                                                                                                                          Legibility and Readability                                                                                  Denotation and Connotation                                                                                              Framing                                                                                                                  Abstraction                                                                                                                            Icon, Index, and Symbol                                                                                                     Materiality                                                                                                                            Substitution                                                                                                                           Metaphor                                                                                                                               Parallel Form       Appropriation                                                                                                                       Ambiguity                                                                                                                              Cognitive Dissonance                                                                                                         Summary                                                                                                                                \u003cb\u003eCHAPTER 5 – Extending and retaining meaning\u003c\/b\u003e Introduction                                                                                                                          Schemas and Stereotypes                                                                                   Narrative                                                                                                                                Archetypes                                                                                                                            Mnemonics         Chunking                                                                                                                                Redundancy                                                                                                                          Graphic Identity                                                                                                                   Branding                                                                                                                                Summary                                                                                                                                 \u003cb\u003eCONCLUSION\u003c\/b\u003e  \u003cb\u003eBibliography\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default 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