{"product_id":"visual-and-multimodal-research-in-organization-and-management-studies-9780367786847","title":"Visual and Multimodal Research in Organization","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation.\u003c\/p\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003cp\u003eVisual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart I: Introduction\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1 Purpose of this volume\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2 A social semiotic approach to multimodality\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart II: Strategies for multimodal scholarly inquiry\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e3 Approaches, methods, and research agenda: An overview\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e4 The archaeological approach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e5 The practice approach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e6 The strategic approach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e7 The dialogical approach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e8 The documenting approach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e9 Summary: Towards multi-approach studies in multimodal organization research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart III: Application\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e10 Introduction to four case studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e11 The power of diagrams\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e12 The use of logos in post-merger identity construction at Aalto University\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e13 Multimodal meaning-making in online shopping\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e14 Multimodal legitimation and corporate social responsibility (CSR)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart IV: Discussion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e15 The way ahead: Discussion and conclusion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018076750167,"sku":"9780367786847","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367786847.jpg?v=1750775560","url":"https:\/\/bookcurl.com\/products\/visual-and-multimodal-research-in-organization-and-management-studies-9780367786847","provider":"Book Curl","version":"1.0","type":"link"}