{"product_id":"viral-loop-9780340918692","title":"Viral Loop","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eYou read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year''s word-of-mouth sensation. \u003cbr\u003e\u003cbr\u003eThis is the first to analyze the power of the ''pass-it-on'' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. \u003cbr\u003e\u003cbr\u003eOutfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model''s reliance on replication: what''s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can''t share your photos? Where''s the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. \u003cbr\u003e\u003cbr\u003eFind out why the Loop will catch us all\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eOne of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! * Chris Anderson, bestselling author of \u003ci\u003eThe Long Tail\u003c\/i\u003e and \u003ci\u003eFree\u003c\/i\u003e *\u003cbr\u003eIn tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more. * Seth Godin, author of \u003ci\u003eTribes\u003c\/i\u003e *\u003cbr\u003ePenenberg has unlocked the secret to the most successful digital businesses. An indispensable read. * Robert Safian, Editor-in-Chief, \u003ci\u003eFast Company\u003c\/i\u003e *\u003cbr\u003eAdam Penenberg's lively book opens a window to all of our futures. * Ken Auletta, author of \u003ci\u003eBackstory\u003c\/i\u003e *\u003cbr\u003eIf you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning. * Dan Heath, co-author of \u003ci\u003eMade to Stick: Why Some Ideas Survive and Others Die\u003c\/i\u003e *\u003cbr\u003ePenenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune. * Jeff Jarvis, author of \u003ci\u003eWhat Would Google Do?\u003c\/i\u003e *\u003cbr\u003eInstead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way. * Douglas Rushkoff, author of \u003ci\u003eMedia Virus\u003c\/i\u003e and \u003ci\u003eLife Inc.\u003c\/i\u003e *\u003cbr\u003eAn intriguing expose of a simple idea worth its weight in gold and then some. * \u003ci\u003eCairns Post\u003c\/i\u003e *\u003cbr\u003eWord of mouth is nothing new in terms of marketing a product... This is \"the power of pass-it-on\", according to Penenberg, who looks at how an old idea has been made new again by the likes of Facebook, MySpace and Hot or Not... Penenberg writes accessibly about this \"paradigm-busting phenomenon\" and makes it all sound so simple. * \u003ci\u003eThe Sunday Mail Brisbane\u003c\/i\u003e, and \u003ci\u003eThe Sunday Telegraph\u003c\/i\u003e *\u003cbr\u003eViral Loop tidily presents a history of viral case studies from analog to digital...This history of social networking benefits from in-depth first-person research. * \u003ci\u003eCourier Mail\u003c\/i\u003e *\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48864448774487,"sku":"9780340918692","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780340918692.jpg?v=1722272001","url":"https:\/\/bookcurl.com\/products\/viral-loop-9780340918692","provider":"Book Curl","version":"1.0","type":"link"}