{"product_id":"valuebased-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","title":"ValueBased Pricing Drive Sales and Boost Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA Groundbreaking Pricing Model for the New Business Landscape\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWhen customers feel they are getting good value from your product or service, they are more than happy to pay moreâwhich is good news for you and your business. Even in todayâs global marketâwith its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offeringsâyou can outsell and outperform the rest using \u003ci\u003eValue-Based Pricing.\u003c\/i\u003e Done correctly, this method of pricing and selling helps you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand your customersâ wants and needs\u003c\/li\u003e\n\u003cli\u003eFocus on what makes your company different\u003c\/li\u003e\n\u003cli\u003eQuantify your differences and build a value-based strategy\u003c\/li\u003e\n\u003cli\u003eCommunicate your value directly to your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNow more than ever, it is essential for you to reexamine the reality of the value you offer customersâand this step-by-step program shows you how.\u003c\/p\u003e\u003cp\u003eDeveloped by gl\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChapter 1:\u003c\/b\u003e What is Value?; \u003cb\u003eChapter 2:\u003c\/b\u003e The Customer Value Line; \u003cb\u003eChapter 3:\u003c\/b\u003e Basic Theory – What you really need to know; \u003cb\u003eChapter 4:\u003c\/b\u003e Conventional Pricing Approaches – Cost Based Pricing; \u003cb\u003eChapter 5:\u003c\/b\u003e Conventional Pricing Approaches – Competition Based Pricing; \u003cb\u003eChapter 6:\u003c\/b\u003e Measuring the Triad; \u003cb\u003eChapter 7:\u003c\/b\u003e Building the Value Based Price; \u003cb\u003eChapter 8:\u003c\/b\u003e Review of VBP methods; \u003cb\u003eChapter 9:\u003c\/b\u003e Building the Value Proposition; \u003cb\u003eChapter 10:\u003c\/b\u003e Value Based Selling;\u003cb\u003eChapter 11:\u003c\/b\u003e Building a VBP strategy; \u003cb\u003eChapter 12:\u003c\/b\u003e Today’s pricing issues; \u003cb\u003eChapter 13:\u003c\/b\u003e Legal issues in pricing in Europe\u003c\/p\u003e","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":48732177236311,"sku":"9780071761680","price":37.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780071761680.jpg?v=1719995849","url":"https:\/\/bookcurl.com\/products\/valuebased-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","provider":"Book Curl","version":"1.0","type":"link"}