{"product_id":"value-for-money-9781119322658","title":"Value for Money","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWritten by two of the world''s most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between.\u003c\/p\u003e \u003cp\u003eIn a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implement\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePraise for Value for Money v\u003c\/p\u003e \u003cp\u003eForeword xxv\u003c\/p\u003e \u003cp\u003ePreface xxvii\u003c\/p\u003e \u003cp\u003eValue is Changing… xxvii\u003c\/p\u003e \u003cp\u003eNeed for a New Approach xxviii\u003c\/p\u003e \u003cp\u003eThe ROI Methodology: The Enhanced Logic Model xxix\u003c\/p\u003e \u003cp\u003eWe Can’t Measure Our Way to Success xxx\u003c\/p\u003e \u003cp\u003eFlow of the Book xxxi\u003c\/p\u003e \u003cp\u003eAcknowledgements xxxv\u003c\/p\u003e \u003cp\u003eAuthors xxxviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Value Evolution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Value Shift 4\u003c\/p\u003e \u003cp\u003eWhy Now? 8\u003c\/p\u003e \u003cp\u003eChallenges Along the Way 16\u003c\/p\u003e \u003cp\u003eFinal Thoughts 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Six Ways to Show Value for Money 21 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSix Ways to Show Value for Money 25\u003c\/p\u003e \u003cp\u003eBarriers to Showing Value for Money 32\u003c\/p\u003e \u003cp\u003eFinal Thoughts 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Needed: An Enhanced Logic Model 39 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Review of Models 42\u003c\/p\u003e \u003cp\u003eConcerns about Current Models 47\u003c\/p\u003e \u003cp\u003eHow Does Your Current Model Stack Up? 60\u003c\/p\u003e \u003cp\u003eRequirements for the Value for Money: A Measurement Process 64\u003c\/p\u003e \u003cp\u003eROI Methodology 65\u003c\/p\u003e \u003cp\u003eTerminology: Projects, Solutions, Participants 66\u003c\/p\u003e \u003cp\u003eFinal Thoughts 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Introducing the ROI Methodology 69 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Data 70\u003c\/p\u003e \u003cp\u003eThe Initial Analysis 75\u003c\/p\u003e \u003cp\u003eUsing Design Thinking to Deliver and Measure Results 77\u003c\/p\u003e \u003cp\u003eThe ROI Process Model 78\u003c\/p\u003e \u003cp\u003eOperating Standards and Philosophy 87\u003c\/p\u003e \u003cp\u003eImplementing and Sustaining the Process 87\u003c\/p\u003e \u003cp\u003eBenefits of this Approach 88\u003c\/p\u003e \u003cp\u003eFinal Thoughts 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Start with Why: Align Programs with the Business 93 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImpact Measures are Critical 96\u003c\/p\u003e \u003cp\u003eThe Challenge 97\u003c\/p\u003e \u003cp\u003eThe Alignment Model 98\u003c\/p\u003e \u003cp\u003ePayoff Needs 99\u003c\/p\u003e \u003cp\u003eBusiness Needs 109\u003c\/p\u003e \u003cp\u003eFinal Thoughts 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Make it Feasible: Select the Right Solution 119 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePerformance Needs 122\u003c\/p\u003e \u003cp\u003eThe Performance Dialogue 122\u003c\/p\u003e \u003cp\u003eUse Analysis Techniques 125\u003c\/p\u003e \u003cp\u003eLearning Needs 131\u003c\/p\u003e \u003cp\u003ePreference Needs 134\u003c\/p\u003e \u003cp\u003eMatching Solutions to Needs 135\u003c\/p\u003e \u003cp\u003eThe Matrix Diagram 136\u003c\/p\u003e \u003cp\u003eSelecting Solutions for Maximum Payoff 138\u003c\/p\u003e \u003cp\u003eFinal Thoughts 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Expect Success: Design for Results 141 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Expectations 144\u003c\/p\u003e \u003cp\u003eDefining the Success of Programs 147\u003c\/p\u003e \u003cp\u003eDesigning for Results at Each Level 149\u003c\/p\u003e \u003cp\u003eDeveloping Objectives at Multiple Levels 152\u003c\/p\u003e \u003cp\u003eThe Power of Objectives 160\u003c\/p\u003e \u003cp\u003eDefining Roles and Responsibilities 162\u003c\/p\u003e \u003cp\u003ePlanning the Evaluation 166\u003c\/p\u003e \u003cp\u003eFinal Thoughts 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Make it Matter: Design for Input, Reaction, and Learning 173 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating with Results in Mind 174\u003c\/p\u003e \u003cp\u003eChanging the Role of Participants 177\u003c\/p\u003e \u003cp\u003eCreating Expectations 178\u003c\/p\u003e \u003cp\u003eThink ROI 181\u003c\/p\u003e \u003cp\u003eDesign Input for Results 183\u003c\/p\u003e \u003cp\u003eDesign Reaction for Results 187\u003c\/p\u003e \u003cp\u003eDesign Learning for Results 193\u003c\/p\u003e \u003cp\u003eData Collection for Input, Reaction, and Learning 194\u003c\/p\u003e \u003cp\u003eTiming of Data Collection 197\u003c\/p\u003e \u003cp\u003eFinal Thoughts 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Make it Stick: Design for Application and Impact 201 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Collection for Application and Impact 204\u003c\/p\u003e \u003cp\u003eMonitoring Business Performance Data 219\u003c\/p\u003e \u003cp\u003eSelecting the Appropriate Method for Each Level 222\u003c\/p\u003e \u003cp\u003eTiming of Data Collection 224\u003c\/p\u003e \u003cp\u003eBuilt-In Application Tools 226\u003c\/p\u003e \u003cp\u003eInvolving the Participants’ Manager or Significant Other 230\u003c\/p\u003e \u003cp\u003eFinal Thoughts 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Make it Credible: Isolate the Effects of the Program 237 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Pinpointing the Contribution 240\u003c\/p\u003e \u003cp\u003ePreliminary Issues 242\u003c\/p\u003e \u003cp\u003eQuantitative and Research Isolation Methods 244\u003c\/p\u003e \u003cp\u003eQualitative Isolation Methods 254\u003c\/p\u003e \u003cp\u003eSelect the Method 263\u003c\/p\u003e \u003cp\u003eFinal Thoughts 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Make it Credible: Convert Data to Monetary Value 265 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Monetary Value 267\u003c\/p\u003e \u003cp\u003eKey Steps in Converting Data to Money 270\u003c\/p\u003e \u003cp\u003eStandard Monetary Values 272\u003c\/p\u003e \u003cp\u003eWhen Standard Values are Not Available 281\u003c\/p\u003e \u003cp\u003eSelecting the Technique 290\u003c\/p\u003e \u003cp\u003eFinal Thoughts 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Make it Credible: Identify the Intangibles 297 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Intangibles are Important 299\u003c\/p\u003e \u003cp\u003eMeasuring and Analyzing Intangibles 304\u003c\/p\u003e \u003cp\u003eFinal Thoughts 313\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Make it Credible: Capture Costs of the Program and Calculate ROI 315 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Costs and ROI 319\u003c\/p\u003e \u003cp\u003eFundamental Cost Issues 320\u003c\/p\u003e \u003cp\u003eSpecific Costs to Include 325\u003c\/p\u003e \u003cp\u003eCost Tabulation in Action 328\u003c\/p\u003e \u003cp\u003eThe ROI Calculation 333\u003c\/p\u003e \u003cp\u003eOther ROI Measures 342\u003c\/p\u003e \u003cp\u003eFinal Thoughts 343\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Tell the Story: Communicate Results to Key Stakeholders 345\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Communicating Results 352\u003c\/p\u003e \u003cp\u003ePrinciples of Communicating Results 355\u003c\/p\u003e \u003cp\u003eThe Process for Communicating Results 357\u003c\/p\u003e \u003cp\u003eStep 1: Analyze Reason for Communication 359\u003c\/p\u003e \u003cp\u003eStep 2: Plan for Communication 359\u003c\/p\u003e \u003cp\u003eStep 3: Select Audience 360\u003c\/p\u003e \u003cp\u003eStep 4: Develop Reports 363\u003c\/p\u003e \u003cp\u003eStep 5: Select Media 363\u003c\/p\u003e \u003cp\u003eStep 6: Present Information 370\u003c\/p\u003e \u003cp\u003eStep 7: Analyze Reaction 378\u003c\/p\u003e \u003cp\u003eFinal Thoughts 379\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Optimize Results: Use Black Box Thinking to Increase Funding 381 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProcess Improvement is the Key: Black Box Thinking 383\u003c\/p\u003e \u003cp\u003eMaking Adjustments in Programs 387\u003c\/p\u003e \u003cp\u003eThe Timing of Changes 390\u003c\/p\u003e \u003cp\u003eIncreasing ROI 393\u003c\/p\u003e \u003cp\u003eInfluencing Allocation 396\u003c\/p\u003e \u003cp\u003eFinal Thoughts 400\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Forecast the ROI 401 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Forecasting ROI 407\u003c\/p\u003e \u003cp\u003eThe Trade-Offs of Forecasting 411\u003c\/p\u003e \u003cp\u003ePre-Program ROI Forecasting 413\u003c\/p\u003e \u003cp\u003eForecasting with a Pilot Program 422\u003c\/p\u003e \u003cp\u003eROI Forecasting with Reaction Data 423\u003c\/p\u003e \u003cp\u003eForecasting Guidelines 427\u003c\/p\u003e \u003cp\u003eFinal Thoughts 429\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Make it Work: Sustaining the Change to a Results-Based Process 431 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOvercoming Resistance 433\u003c\/p\u003e \u003cp\u003eAssess the Climate 434\u003c\/p\u003e \u003cp\u003eDevelop Roles and Responsibilities 434\u003c\/p\u003e \u003cp\u003eEstablish Goals and Plans 436\u003c\/p\u003e \u003cp\u003eRevise Guidelines and Procedures 438\u003c\/p\u003e \u003cp\u003ePrepare the Team 440\u003c\/p\u003e \u003cp\u003eInitiate ROI Studies 441\u003c\/p\u003e \u003cp\u003ePrepare the Management Team 442\u003c\/p\u003e \u003cp\u003eRemove Obstacles 443\u003c\/p\u003e \u003cp\u003eMonitor Progress 445\u003c\/p\u003e \u003cp\u003eFinal Thoughts 446\u003c\/p\u003e \u003cp\u003eReferences 447\u003c\/p\u003e \u003cp\u003eAppendix A 459\u003c\/p\u003e \u003cp\u003eAppendix B 467\u003c\/p\u003e \u003cp\u003eAppendix C 471\u003c\/p\u003e \u003cp\u003eIndex 473\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407033901399,"sku":"9781119322658","price":91.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119322658.jpg?v=1730497946","url":"https:\/\/bookcurl.com\/products\/value-for-money-9781119322658","provider":"Book Curl","version":"1.0","type":"link"}