{"product_id":"value-drivers-the-managers-guide-to-driving-corporate-value-creation-9780471861218","title":"Value Drivers The Managers Guide to Driving","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMark C. Scott value drivers How does my company actually work? How do I become a better manager? How can I fit these pieces together to get ahead? The Managera s Guide to Driving Corporate Value Creation These questions are answered in this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Author vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Why are Firms in Business in the First Place? 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMission and corporate strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Segmentation 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer-based segmentation\u003c\/p\u003e \u003cp\u003eSkills-based segmentation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Ranking SBUs 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Corporate Strategy Revisited 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePortfolio strategy\u003c\/p\u003e \u003cp\u003eVertical integration\u003c\/p\u003e \u003cp\u003eHorizontal integration\u003c\/p\u003e \u003cp\u003eFinancial holding strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. How Well is the Firm Doing? 44\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReturn on equity\u003c\/p\u003e \u003cp\u003eCash flow\u003c\/p\u003e \u003cp\u003eProductivity\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Understanding the Market Context 54\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompetition: differentiation versus low costs\u003c\/p\u003e \u003cp\u003eThe market model\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Core Competencies 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValue chain strategy\u003c\/p\u003e \u003cp\u003eOperations strategy\u003c\/p\u003e \u003cp\u003eMarketing, sales and service strategy\u003c\/p\u003e \u003cp\u003eInnovation strategy\u003c\/p\u003e \u003cp\u003eFinancial strategy\u003c\/p\u003e \u003cp\u003eHuman resource strategy\u003c\/p\u003e \u003cp\u003eInformation technology strategy\u003c\/p\u003e \u003cp\u003eLobbying position with government\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Core Competencies Revisited 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Back to Corporate Strategy 224\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate structures\u003c\/p\u003e \u003cp\u003eRole of management\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Back to the Bottom Line 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCalculating future cash flows\u003c\/p\u003e \u003cp\u003eValuing cash flows\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Conclusion 242\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix 1: Benchmarking 244\u003c\/p\u003e \u003cp\u003eAppendix 2: Where Do You Get the Data? 247\u003c\/p\u003e \u003cp\u003eSelect Bibliography 250\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402680082775,"sku":"9780471861218","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471861218.jpg?v=1730481210","url":"https:\/\/bookcurl.com\/products\/value-drivers-the-managers-guide-to-driving-corporate-value-creation-9780471861218","provider":"Book Curl","version":"1.0","type":"link"}