{"product_id":"valuation-and-dealmaking-of-technologybased-intellectual-property-9780470193334","title":"Valuation and Dealmaking of TechnologyBased","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA complete guide to technology risk management, valuation, and pricing, providing readers with backgrounds in the core concepts, sources of value, methods of valuation, equity realizations, and negotiation strategies. Based on the author's real-world experiences, the second edition has been greatly revised and expanded.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eDisclaimer viii\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction to Opportunity Discovery, Valuation, and Dealmaking 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: Technology D-V-D 1\u003c\/p\u003e \u003cp\u003eTaxonomy of Technology Licensing 5\u003c\/p\u003e \u003cp\u003eHigh Significance, High Ambiguity Contexts 7\u003c\/p\u003e \u003cp\u003eLicensing D-V-D and Innovation 12\u003c\/p\u003e \u003cp\u003eGoing Forward 23\u003c\/p\u003e \u003cp\u003eNotes 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Risk and Reward 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUncertainty 27\u003c\/p\u003e \u003cp\u003ePhronesis (Judgment) 31\u003c\/p\u003e \u003cp\u003eTechnology Uncertainty 32\u003c\/p\u003e \u003cp\u003eMore on Risk 35\u003c\/p\u003e \u003cp\u003eValue and Price 45\u003c\/p\u003e \u003cp\u003eTwo Final Points on Buying and Selling 48\u003c\/p\u003e \u003cp\u003eNotes 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApproach I Opportunity Discovery 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Identifying and Prioritizing Technology Opportunities 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeller “Opportunity Space” 53\u003c\/p\u003e \u003cp\u003eThe Technology Box 63\u003c\/p\u003e \u003cp\u003eBuy-Side Expressions of Value: The Wheelbarrow 69\u003c\/p\u003e \u003cp\u003eOverview of Valuation Methods 71\u003c\/p\u003e \u003cp\u003eThe Six Valuation Methods 77\u003c\/p\u003e \u003cp\u003eConclusion 81\u003c\/p\u003e \u003cp\u003eNotes 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApproach II Valuation 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Method 1: Use of Industry Standards for Valuation 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Concept and Limitations of “Industry Standards” 87\u003c\/p\u003e \u003cp\u003eSources of Industry Standard Data and Information 97\u003c\/p\u003e \u003cp\u003eSurvey Results as a Source of Industry Standards Data and Information 98\u003c\/p\u003e \u003cp\u003eProposed or Established Norms 105\u003c\/p\u003e \u003cp\u003eShopped Term Sheets and Price Lists 107\u003c\/p\u003e \u003cp\u003eNews Sources of License Agreement Information 109\u003c\/p\u003e \u003cp\u003eJournals, Proprietary Databases, Reports, and Consultants 118\u003c\/p\u003e \u003cp\u003ePublished License Agreements as a Source of Industry Standards 119\u003c\/p\u003e \u003cp\u003eCourt Cases\/Judgments as a Source of Industry Standards 123\u003c\/p\u003e \u003cp\u003ePatent Pools 126\u003c\/p\u003e \u003cp\u003eLifetime and Organizational Learning 127\u003c\/p\u003e \u003cp\u003eAverage Error 127\u003c\/p\u003e \u003cp\u003eConcluding Observations and Cautionary Notes 129\u003c\/p\u003e \u003cp\u003eAppendix 4A: Outline of Agreement between DuPont and University of Houston 131\u003c\/p\u003e \u003cp\u003eNotes 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Method 2: The Rating\/Ranking Method, and Tool 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUbiquity of Rating\/Ranking 141\u003c\/p\u003e \u003cp\u003eOverview of How Rating\/Ranking Can Be Used in Valuation 145\u003c\/p\u003e \u003cp\u003eGroups and Grouping as a Fundamental Knowledge Forming Process 148\u003c\/p\u003e \u003cp\u003eUsing Rating\/Ranking to Value Technology: Factor Assessment 155\u003c\/p\u003e \u003cp\u003eDeveloping Criteria for Using Rating\/Ranking for Valuation of Technologies 162\u003c\/p\u003e \u003cp\u003eIllustrations of Applying the Rating\/Ranking Method 168\u003c\/p\u003e \u003cp\u003eIssues in Interpreting Value from a Rating\/Ranking Result 171\u003c\/p\u003e \u003cp\u003eUsing Rating\/Ranking to Value Technology: Classified Value 174\u003c\/p\u003e \u003cp\u003eUses of Rating\/Ranking with Approaches and as a General Tool 176\u003c\/p\u003e \u003cp\u003ePerspectives on Rating\/Ranking as an Approach with Licensing 182\u003c\/p\u003e \u003cp\u003eKnowledge, Uncertainty, and Humility 185\u003c\/p\u003e \u003cp\u003eConclusion 189\u003c\/p\u003e \u003cp\u003eAppendix 5A: Factors in Pricing License 190\u003c\/p\u003e \u003cp\u003eNotes 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Method 3: Rules of Thumb to Determine Valuation 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFoundations of Rules of Thumb 203\u003c\/p\u003e \u003cp\u003eCost Savings Example of the 25 Percent Rule 205\u003c\/p\u003e \u003cp\u003ePerspectives on the 25 Percent Rule 208\u003c\/p\u003e \u003cp\u003eUse of the 25 Percent Rule for Apportioning New Profits 209\u003c\/p\u003e \u003cp\u003eExamples of Applying the 25 Percent Rule to New Profits Licensing 211\u003c\/p\u003e \u003cp\u003eA Universal Rule of Thumb Chart 222\u003c\/p\u003e \u003cp\u003eOther Percent Rule Values 224\u003c\/p\u003e \u003cp\u003eSome Misuses\/Misapplications of the 25 Percent Rule 225\u003c\/p\u003e \u003cp\u003eOther Valuation Rules of Thumb Used (or Have Been Proposed) 226\u003c\/p\u003e \u003cp\u003eSummary Points on the Use of the 25 Percent Rule 229\u003c\/p\u003e \u003cp\u003eConclusion 231\u003c\/p\u003e \u003cp\u003eNotes 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Method 4: Discounted Cash Flow Method to Determine Valuation 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview of the DCF Method 236\u003c\/p\u003e \u003cp\u003eBasic Financial Concepts 247\u003c\/p\u003e \u003cp\u003eQuantification, Classification of Risk 265\u003c\/p\u003e \u003cp\u003eAn Example Cash Flow Projection from a License 277\u003c\/p\u003e \u003cp\u003eAdditional Considerations for Calculating DCF 289\u003c\/p\u003e \u003cp\u003eSegment and Scenario Analysis 293\u003c\/p\u003e \u003cp\u003eCash Flow Projections 299\u003c\/p\u003e \u003cp\u003eOther Issues to Be Considered with the DCF Method 318\u003c\/p\u003e \u003cp\u003eConclusion 330\u003c\/p\u003e \u003cp\u003eSources of Information to Develop Business Projections 331\u003c\/p\u003e \u003cp\u003eNotes 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Method 5: Advanced Valuation Methods 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModified Discounted Cash Flow Method 338\u003c\/p\u003e \u003cp\u003eMonte Carlo Method 345\u003c\/p\u003e \u003cp\u003eReal Option Methods 414\u003c\/p\u003e \u003cp\u003eConclusion 447\u003c\/p\u003e \u003cp\u003eOnline Resources 448\u003c\/p\u003e \u003cp\u003eAppendix 8A: Example Crystal Ball Report for Exhibit 8.18 449\u003c\/p\u003e \u003cp\u003eAppendix 8B: Crystal Ball Report Corresponding to the Results Presented in Exhibit 8.XX for a Double-Humped Cost Distribution Assumption 456\u003c\/p\u003e \u003cp\u003eNotes 464\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Method 6: Valuation by Auctions 469\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Auctions 470\u003c\/p\u003e \u003cp\u003eWhen Auctions are Feasible 471\u003c\/p\u003e \u003cp\u003eAuction Examples 474\u003c\/p\u003e \u003cp\u003eAuctions as Distinct from Other Types of Dealmaking 479\u003c\/p\u003e \u003cp\u003eAuction Strategies for Buyers 489\u003c\/p\u003e \u003cp\u003eAuction Caution 490\u003c\/p\u003e \u003cp\u003eConclusion 491\u003c\/p\u003e \u003cp\u003eAppendix 9A: Bidder’s Agreement 491\u003c\/p\u003e \u003cp\u003eNotes 492\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApproach III Dealmaking 495\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Approach: Deal Structure 497\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReturn to the Box and Wheelbarrow 498\u003c\/p\u003e \u003cp\u003eCash When Pricing Structures 502\u003c\/p\u003e \u003cp\u003eCash As Pricing Structures 507\u003c\/p\u003e \u003cp\u003eCash If Pricing Structures 517\u003c\/p\u003e \u003cp\u003eCash Maybe: Options 521\u003c\/p\u003e \u003cp\u003eConsideration Forms Beyond Simple Cash 522\u003c\/p\u003e \u003cp\u003eSpecial Form of Cash If: Equity 525\u003c\/p\u003e \u003cp\u003eBalancing Simplicity with Comprehensiveness 537\u003c\/p\u003e \u003cp\u003eConclusion 537\u003c\/p\u003e \u003cp\u003eNotes 538\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 People, Process, and Lessons Learned 541\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 541\u003c\/p\u003e \u003cp\u003eDeal Team 546\u003c\/p\u003e \u003cp\u003eDeal Targets 552\u003c\/p\u003e \u003cp\u003eNegotiating Plan 556\u003c\/p\u003e \u003cp\u003ePlan B 560\u003c\/p\u003e \u003cp\u003eConcluding Advice from Technology Dealmakers 565\u003c\/p\u003e \u003cp\u003eNotes 566\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 In Conclusion 569\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApproach of Opportunity Discovery as a Quest 569\u003c\/p\u003e \u003cp\u003eApproach of Valuation: A Review of the Six Valuation Methods 572\u003c\/p\u003e \u003cp\u003eApproach of Dealmaking 583\u003c\/p\u003e \u003cp\u003eClosing Thoughts 592\u003c\/p\u003e \u003cp\u003eWebsite Resources 594\u003c\/p\u003e \u003cp\u003eNotes 594\u003c\/p\u003e \u003cp\u003eAppendix: List of Abbreviations and Trademarks 597\u003c\/p\u003e \u003cp\u003eBibliography 599\u003c\/p\u003e \u003cp\u003eIndex 603\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402303512919,"sku":"9780470193334","price":118.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470193334.jpg?v=1730480002","url":"https:\/\/bookcurl.com\/products\/valuation-and-dealmaking-of-technologybased-intellectual-property-9780470193334","provider":"Book Curl","version":"1.0","type":"link"}