{"product_id":"utility-drives-adoption-9781433137020","title":"Utility Drives Adoption","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eUtility Drives Adoption: Understanding Internet Accessibility in Rural China\u003c\/em\u003e addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.\u003c\/p\u003e\u003cp\u003eAdditionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. \u003ci\u003eUtility Drives Adoption\u003c\/i\u003e not only provides a deeper understandi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of Figures – Acknowledgments – List of Abbreviations – Introduction – To Be Bridged: Perspectives From Literature and Reality – An Overview of Symbolic Interactionism: Theoretical Framework and Methodological Approach – Contextual Analysis: Interactions With Social Settings – Diffusion Network Analysis: Interactions With the Immediate Environment – Innovation: Attributes of the Internet – Discussion and Conclusions.\u003c\/p\u003e","brand":"Peter Lang Publishing Inc","offers":[{"title":"Default Title","offer_id":51039610175831,"sku":"9781433137020","price":69.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781433137020.jpg?v=1750944254","url":"https:\/\/bookcurl.com\/products\/utility-drives-adoption-9781433137020","provider":"Book Curl","version":"1.0","type":"link"}