{"product_id":"user-friendly-9780374279752","title":"User Friendly","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAMAZON BEST BOOKS OF 2019 PICK\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFORTUNE \u003c\/i\u003eWRITERS AND EDITORS'' RECOMMENDED BOOKS OF 2019 PICK\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eUser\u003c\/i\u003e\u003ci\u003e Friendly \u003c\/i\u003eis a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting.\u003cbr\u003e\u003cb\u003eEDWARD TENNER\u003c\/b\u003e, \u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eUser Friendly\u003c\/i\u003e, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has beenand continues to beremade according to the principles of the once-obscure discipline of user-experience design.\u003cbr\u003e\u003cbr\u003eIn this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to changean underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, \u003ci\u003eUser Friendly\u003c\/i\u003e provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In \u003ci\u003eUser Friendly\u003c\/i\u003e, Kuang and Fabricant tell the whole story for the first timeand you'll never interact with technology the same way again.\u003c\/p\u003e","brand":"MCD","offers":[{"title":"Default Title","offer_id":49525023670615,"sku":"9780374279752","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780374279752.jpg?v=1731858969","url":"https:\/\/bookcurl.com\/products\/user-friendly-9780374279752","provider":"Book Curl","version":"1.0","type":"link"}