{"product_id":"user-experience-research-9781119884217","title":"User Experience Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinkingprocessis arguably the most crucial, as this is when human insights areleveraged to define value for customers. Yet this so-called empathize phase is often deemed optional or isexecuted poorly. This degrades the entire innovation process that follows by permitting preexisting biases andguesswork that make value creation a precarious bet.    InUser Experience Research: Discover What Customers Really Want,a human factors psychologist and an industrialdesigner have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Basedon their forty years ofgenerative research experience in multiple industries, this is the definitive guide to userexperience research. This repeatable approach is grounded in six key principles that connects users' desiredemotional states to an actionable articulation of an experience. It also provides guidance on creating idealexperienceframeworks that communicate clearly with all stakeholders, from business leaders to design practitioners.    User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-stepmanual for anyone seeking a more predictable pathway to the design of new or improved experiences that userstruly desire and would find valuable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Design Thinking Process 10\u003c\/p\u003e \u003cp\u003eThe Six Key Principles for 12\u003c\/p\u003e \u003cp\u003eSuccessful User Research 14\u003c\/p\u003e \u003cp\u003eHow to Use This Book\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMaking Experiences Actionable 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA User-Driven Perspective on Design Thinking 18\u003c\/p\u003e \u003cp\u003eDefining Value: What People Really Want 20\u003c\/p\u003e \u003cp\u003eIdeal Experience Research 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChoosing a Research Approach 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine Your Research Objectives 40\u003c\/p\u003e \u003cp\u003eSelect a Research Approach 44\u003c\/p\u003e \u003cp\u003eConsider the End Deliverable 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFinding Your Target User 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentify Participation Criteria 62\u003c\/p\u003e \u003cp\u003eCreate a Screener 64\u003c\/p\u003e \u003cp\u003eFind Your Participants 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHaving Effective Conversations Conducting Research 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFormulate Your Questions 76\u003c\/p\u003e \u003cp\u003eCreate a Discussion Guide 80\u003c\/p\u003e \u003cp\u003eConduct Interviews 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCapturing Clear Data 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStructure Your Data 98\u003c\/p\u003e \u003cp\u003eUse a Spreadsheet Tool 104\u003c\/p\u003e \u003cp\u003eTake Good Notes  106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDescribing Experiences With Stimuli 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand the Applications of Collaging 114\u003c\/p\u003e \u003cp\u003ePrepare Collage Exercises 118\u003c\/p\u003e \u003cp\u003eConduct Collage Exercises 142\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eUnderstanding the Situations of Use 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApproaches to Contextual Inquiry 160\u003c\/p\u003e \u003cp\u003eKnow Your Documentation Options 164\u003c\/p\u003e \u003cp\u003eConduct an Efficient \u0026amp; Effective Inquiry 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConducting Research 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrepare for the Study 182\u003c\/p\u003e \u003cp\u003eFinalize Your Setup 184\u003c\/p\u003e \u003cp\u003eSolidify the Approach 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFinding the Big Ideas 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCode the Data 196\u003c\/p\u003e \u003cp\u003eIdentify Themes 206\u003c\/p\u003e \u003cp\u003eSynthesize Themes 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTelling the Story of the Future 10\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModel Experiences 228\u003c\/p\u003e \u003cp\u003eDesign Sourcebooks 236\u003c\/p\u003e \u003cp\u003eCreate Storyboards 244\u003c\/p\u003e \u003cp\u003eAppendix 252\u003c\/p\u003e \u003cp\u003eIndex 260\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407182078295,"sku":"9781119884217","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119884217.jpg?v=1730498463","url":"https:\/\/bookcurl.com\/products\/user-experience-research-9781119884217","provider":"Book Curl","version":"1.0","type":"link"}