{"product_id":"urban-destination-marketing-in-contemporary-europe-uniting-theory-and-practice-9781845414924","title":"Urban Destination Marketing in Contemporary","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIf there is one quality that pervades the book, it is a practical, down to earth, feet on the ground common sense and as I come from an academic world of often arcane and esoteric theory, I find this book a breath of much needed fresh air.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e -- G.J. Ashworth, University of Groningen, in Tourism Management 51 (2015)\u003cbr\u003e\u003cp\u003eThis is a book that challenges the received understanding of the relationships between marketing, cities and tourism. By looking at current practice through a gaze sharpened by critical theories, Heeley is offering a different view of this crucial nexus and to the ways in which cities can drive tourism development.\u003c\/p\u003e * Alan Clarke, University of Pannonia, Hungary *\u003cbr\u003e\u003cp\u003eAs a scientist and industry expert John Heeley understands the need to address city managers, urban planners and tourism practitioners, but also students in the field of marketing and tourism. This well-written book is a great contribution especially to any master program in this field. Lecturers will appreciate the richness of examples and practical insights.\u003c\/p\u003e * Mike Peters, Management Center Innsbruck, Austria *\u003cbr\u003e\u003cp\u003eThis is a timely, useful, and accessible text that could be valuable for academics interested in DMOs and place branding, and senior level practitioners in DMOs, as well as instructors interested in looking at DMO policy and marketing practices.\u003c\/p\u003e -- Tom Griffin, Ryerson University, Canada * Annals of Tourism Research 55 (2015) 184–192 *\u003cbr\u003e\u003cp\u003eUrban Destination Marketing in Contemporary Europe is a detailed and informative, and at times provocative, discussion of the “wide and chronic gap” (p. 99) diagnosed by John Heeley between the implementation of marketing by destination marketing organizations (DMOs) and the theories, concepts and models\u003cbr\u003e proposed by academics.\u003c\/p\u003e -- Clare Inkson, University of Westminster, UK * Tourism Analysis, Vol. 21, pp. 125–129 *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Figures and Tables\u003cbr\u003e Acknowledgements\u003cbr\u003e Foreword \u003cbr\u003e Preface: Bradford, 1980-2014\u003cbr\u003e Chapter 1: Introduction \u003cbr\u003e Chapter 2: The Practitioners: Profiling the Ubiquitous DMO \u003cbr\u003e Chapter 3: Urban Destination Marketing Operations \u003cbr\u003e Chapter 4: A Critique of the Theory of Marketing Competitive Advantage\u003cbr\u003e Chapter 5: Towards a New ‘Middle-Range’ Theory: The Dynamics of Urban Destination Marketing \u003cbr\u003e Epilogue: Coventry, Millennium Eve 1999\u003cbr\u003e References\u003c\/p\u003e","brand":"Channel View Publications Ltd","offers":[{"title":"Default Title","offer_id":51042953920855,"sku":"9781845414924","price":28.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845414924.jpg?v=1750956386","url":"https:\/\/bookcurl.com\/products\/urban-destination-marketing-in-contemporary-europe-uniting-theory-and-practice-9781845414924","provider":"Book Curl","version":"1.0","type":"link"}