{"product_id":"upgrade-culture-and-technological-change-9781032045771","title":"Upgrade Culture and Technological Change","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book explores the origin and future of upgrade culture, a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.\u003c\/p\u003e\u003cp\u003eBy analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry.\u003c\/p\u003e\u003cp\u003eThis book will have a broad appeal to social\/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1. Creating Assumptions about Technological Change 2. The Diffusion of Upgrade Culture 3. Visions of the Future from CES 4. Marketing Workers in Upgrade Culture Conclusion: Challenging Upgrade Culture\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018810851671,"sku":"9781032045771","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032045771.jpg?v=1750778234","url":"https:\/\/bookcurl.com\/products\/upgrade-culture-and-technological-change-9781032045771","provider":"Book Curl","version":"1.0","type":"link"}