{"product_id":"untapped-creating-value-in-underserved-markets-9781576753729","title":"Untapped Creating Value in Underserved Markets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhat if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international âœbase-of-the-pyramidâ communitiesâcomposed of low-to moderate income, consumers in developed and developing countries?\u003cp\u003eChances are youâd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business modelâthe practical dos and donâts every manager needs to know when approaching a new market. Until now.\u003c\/p\u003e","brand":"Berrett-Koehler","offers":[{"title":"Default Title","offer_id":52151313138007,"sku":"9781576753729","price":22.95,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/untapped-creating-value-in-underserved-markets-9781576753729","provider":"Book Curl","version":"1.0","type":"link"}