{"product_id":"unstructured-data-analytics-9781119129752","title":"Unstructured Data Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTurn unstructured data into valuable business insight   Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Age of Advanced Business Analytics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eWhy the Analytics Hype Today? 5\u003c\/p\u003e \u003cp\u003eA Short History of Data Analytics 15\u003c\/p\u003e \u003cp\u003eWhat Is the Analytics Age? 22\u003c\/p\u003e \u003cp\u003eInterview with Wayne Thompson, Chief Data Scientist at\u003c\/p\u003e \u003cp\u003eSAS Institute 23\u003c\/p\u003e \u003cp\u003eKey Takeaways 28\u003c\/p\u003e \u003cp\u003eNotes 29\u003c\/p\u003e \u003cp\u003eFurther Reading 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Unstructured Data Analytics: The Next Frontier of Analytics Innovation 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 33\u003c\/p\u003e \u003cp\u003eWhat Is UDA? 35\u003c\/p\u003e \u003cp\u003eWhy UDA Today? 39\u003c\/p\u003e \u003cp\u003eThe UDA Industry 48\u003c\/p\u003e \u003cp\u003eUses of UDA 51\u003c\/p\u003e \u003cp\u003eHow UDA Works 52\u003c\/p\u003e \u003cp\u003eWhy UDA Is the Next Analytical Frontier? 54\u003c\/p\u003e \u003cp\u003eInterview with Seth Grimes on Analytics as the Next\u003c\/p\u003e \u003cp\u003eBusiness Frontier 58\u003c\/p\u003e \u003cp\u003eUDA Success Stories 60\u003c\/p\u003e \u003cp\u003eThe Golden Age of UDA 64\u003c\/p\u003e \u003cp\u003eKey Takeaways 65\u003c\/p\u003e \u003cp\u003eNotes 66\u003c\/p\u003e \u003cp\u003eFurther Reading 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Framework to Put UDA to Work 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 69\u003c\/p\u003e \u003cp\u003eWhy Have a Framework to Analyze Unstructured Data? 70\u003c\/p\u003e \u003cp\u003eThe IMPACT Cycle Applied to Unstructured Data 72\u003c\/p\u003e \u003cp\u003eText Parsing Example 81\u003c\/p\u003e \u003cp\u003eInterview with Cindy Forbes, Chief Analytics Officer and Executive Vice President at Manulife Financial 84\u003c\/p\u003e \u003cp\u003eCase Study 90\u003c\/p\u003e \u003cp\u003eKey Takeaways 106\u003c\/p\u003e \u003cp\u003eNotes 107\u003c\/p\u003e \u003cp\u003eFurther Reading 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 How to Increase Customer Acquisition and Retention with UDA 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Voice of the Customer: A Goldmine for\u003c\/p\u003e \u003cp\u003eUnderstanding Customers 109\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Customer\u003c\/p\u003e \u003cp\u003eAcquisition and Retention? 111\u003c\/p\u003e \u003cp\u003ePredictive Models and Online Marketing 117\u003c\/p\u003e \u003cp\u003eHow Does UDA Applied to Customer Acquisition Work? 118\u003c\/p\u003e \u003cp\u003eThe Power of UDA for E-mail Response and Ad Optimization 124\u003c\/p\u003e \u003cp\u003eHow to Drive More Conversion and Engagement with UDA Applied to Content 124\u003c\/p\u003e \u003cp\u003eHow UDA Applied to Customer Retention (Churn) Works 125\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Customer Acquisition? 129\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Customer Retention (Churn)? 135\u003c\/p\u003e \u003cp\u003eThe Power of UDA Powered by Virtual Agent 136\u003c\/p\u003e \u003cp\u003eBenefits of a Virtual Agent or AI Assistant for Customer Experience 138\u003c\/p\u003e \u003cp\u003eBenefits and Case Studies 139\u003c\/p\u003e \u003cp\u003eApplying UDA to Your Social Media Presence and Native Ads to Increase Acquisitions 151\u003c\/p\u003e \u003cp\u003eKey Takeaways 153\u003c\/p\u003e \u003cp\u003eNotes 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Power of UDA to Improve Fraud Detection and Prevention 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 157\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Fraud Detection and Prevention? 159\u003c\/p\u003e \u003cp\u003eBenefits of UDA 163\u003c\/p\u003e \u003cp\u003eWhat Is UDA for Fraud? 168\u003c\/p\u003e \u003cp\u003eHow UDA Works in Fraud Detection and Prevention 170\u003c\/p\u003e \u003cp\u003eUDA Framework for Fraud Detection and Prevention:\u003c\/p\u003e \u003cp\u003eInsurance 173\u003c\/p\u003e \u003cp\u003eMajor Fraud Detection and Prevention Techniques 176\u003c\/p\u003e \u003cp\u003eBest Practices Using UDA for Fraud Detection and Prevention 179\u003c\/p\u003e \u003cp\u003eInterview with Vishwa Kolla, Assistant Vice President Advanced Analytics at John Hancock Financial Services 182\u003c\/p\u003e \u003cp\u003eInterview with Diane Deperrois, General Manager South-East and Overseas Region, AXA 184\u003c\/p\u003e \u003cp\u003eKey Takeaways 187\u003c\/p\u003e \u003cp\u003eNotes 189\u003c\/p\u003e \u003cp\u003eFurther Reading 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Power of UDA in Human Capital Management 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Human Resources? 191\u003c\/p\u003e \u003cp\u003eWhat Is UDA in HR? 193\u003c\/p\u003e \u003cp\u003eWhat Is UDA in HR Really About? 195\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Online Recruitment: Supply and Demand Equation 196\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Sourcing Analytics 197\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Acquisition Analytics 205\u003c\/p\u003e \u003cp\u003eArtificial Intelligence as a Hiring Assistant 206\u003c\/p\u003e \u003cp\u003eThe Power of UDA in Talent Retention 207\u003c\/p\u003e \u003cp\u003eInterview with Arun Chidambaram, Director of Global workforce intelligence, Pfizer 208\u003c\/p\u003e \u003cp\u003eEmployee Performance Appraisal Data Review Feedback 210\u003c\/p\u003e \u003cp\u003eHow UDA Works 211\u003c\/p\u003e \u003cp\u003eBenefits of UDA in HR 212\u003c\/p\u003e \u003cp\u003eCase Studies 213\u003c\/p\u003e \u003cp\u003eInterview with Stephani Kingsmill, Executive Vice President and Chief Human Resource Officer, Manulife 213\u003c\/p\u003e \u003cp\u003eKey Takeaways 216\u003c\/p\u003e \u003cp\u003eFurther Reading 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Power of UDA in the Legal Industry 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Legal Services? 219\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Legal Services? 224\u003c\/p\u003e \u003cp\u003eHow Does It Work? 224\u003c\/p\u003e \u003cp\u003eBenefits and Challenges 231\u003c\/p\u003e \u003cp\u003eKey Takeaways 234\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003eFurther Reading 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Power of UDA in Healthcare and Medical Research 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Healthcare? 237\u003c\/p\u003e \u003cp\u003eWhat’s UDA in Healthcare? 245\u003c\/p\u003e \u003cp\u003eHow UDA Works 250\u003c\/p\u003e \u003cp\u003eBenefits 255\u003c\/p\u003e \u003cp\u003eInterview with Mr. François Laviolette, Professor of Computer Science\/Director of Big Data Research Centre at Laval University (QC) Canada 257\u003c\/p\u003e \u003cp\u003eInterview with Paul Zikopolous, Vice President Big Data Cognitive System at IBM 258\u003c\/p\u003e \u003cp\u003eCase Study 262\u003c\/p\u003e \u003cp\u003eKey Takeaways 263\u003c\/p\u003e \u003cp\u003eNotes 264\u003c\/p\u003e \u003cp\u003eFurther Reading 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Power of UDA in Product and Service Development 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA for Product and Service Development? 267\u003c\/p\u003e \u003cp\u003eUDA and Big Data Analytics 268\u003c\/p\u003e \u003cp\u003eInterview with Fiona McNeill, Global Product Marketing Manager at SAS Institute 283\u003c\/p\u003e \u003cp\u003eWhat Is UDA Applied to Product Development? 297\u003c\/p\u003e \u003cp\u003eHow Is UDA Applied to Product Development? 300\u003c\/p\u003e \u003cp\u003eHow UDA Applied to Product Development Works 301\u003c\/p\u003e \u003cp\u003eKey Takeaways 303\u003c\/p\u003e \u003cp\u003eNotes 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Power of UDA in National Security 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNational Security: Playground for UDA or Civil Liberty Threat? 307\u003c\/p\u003e \u003cp\u003eWhat Is UDA for National Security? 310\u003c\/p\u003e \u003cp\u003eData Sources of the NSA 310\u003c\/p\u003e \u003cp\u003eWhy UDA for National Security? 314\u003c\/p\u003e \u003cp\u003eCase Studies 320\u003c\/p\u003e \u003cp\u003eHow UDA Works 322\u003c\/p\u003e \u003cp\u003eKey Takeaways 323\u003c\/p\u003e \u003cp\u003eNotes 324\u003c\/p\u003e \u003cp\u003eFurther Reading 325\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Power of UDA in Sports 327\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Short History of Sports Analytics: Moneyball 328\u003c\/p\u003e \u003cp\u003eWhy Should You Care about UDA in Sports? 333\u003c\/p\u003e \u003cp\u003eWhat Is UDA in Sports? 338\u003c\/p\u003e \u003cp\u003eHow It Works 342\u003c\/p\u003e \u003cp\u003eInterview with Winston Lin, Director of Strategy and Analytics for the Houston Rockets 343\u003c\/p\u003e \u003cp\u003eKey Takeaways 347\u003c\/p\u003e \u003cp\u003eNotes 347\u003c\/p\u003e \u003cp\u003eFurther Reading 348\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Future of Analytics 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarnessing These Evolving Technologies Will Generate Benefits 350\u003c\/p\u003e \u003cp\u003eData Becomes Less Valuable and Analytics Becomes Mainstream 353\u003c\/p\u003e \u003cp\u003ePredictive Analytics, AI, Machine Learning, and Deep Learning Become the New Standard 355\u003c\/p\u003e \u003cp\u003ePeople Analytics Becomes a Standard Department in Businesses 358\u003c\/p\u003e \u003cp\u003eUDA Becomes More Prevalent in Corporations and Businesses 359\u003c\/p\u003e \u003cp\u003eCognitive Analytics Expansion 359\u003c\/p\u003e \u003cp\u003eThe Internet of Things Evolves to the Analytics of Things 360\u003c\/p\u003e \u003cp\u003eMOOCs and Open Source Software and Applications Will Continue to Explode 361\u003c\/p\u003e \u003cp\u003eBlockchain and Analytics Will Solve Social Problems 362\u003c\/p\u003e \u003cp\u003eHuman-Centered Computing Will Be Normalized 364\u003c\/p\u003e \u003cp\u003eData Governance and Data Security Will Remain the Number-One Risk and Threat 365\u003c\/p\u003e \u003cp\u003eKey Takeaways 366\u003c\/p\u003e \u003cp\u003eNotes 367\u003c\/p\u003e \u003cp\u003eFurther Reading 367\u003c\/p\u003e \u003cp\u003eAppendix A Tech Corner Details 369\u003c\/p\u003e \u003cp\u003eSingular Value Decomposition (SVD) Algorithm and Applications 370\u003c\/p\u003e \u003cp\u003ePrincipal Component Analysis (PCA) and Applications 382\u003c\/p\u003e \u003cp\u003ePCA Application to Facial Recognition: EigenFaces 392\u003c\/p\u003e \u003cp\u003eQR Factorization Algorithm and Applications 394\u003c\/p\u003e \u003cp\u003eNote 399\u003c\/p\u003e \u003cp\u003eFurther Reading 399\u003c\/p\u003e \u003cp\u003eAbout The Author 401\u003c\/p\u003e \u003cp\u003eIndex 403\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406993203543,"sku":"9781119129752","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119129752.jpg?v=1730497814","url":"https:\/\/bookcurl.com\/products\/unstructured-data-analytics-9781119129752","provider":"Book Curl","version":"1.0","type":"link"}