{"product_id":"unleashing-innovation-9780470192405","title":"Unleashing Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn publications such as \u003ci\u003eBusinessWeek\u003c\/i\u003e and \u003ci\u003eFast Company\u003c\/i\u003e, the media have celebrated Whirlpool''s transformation into a leading-edge innovator and Nancy Tennant Snyder''s role as chief innovation officer. Ten years after this remarkable transformation, \u003ci\u003eUnleashing Innovation\u003c\/i\u003e tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003ci\u003eJeff M. Fettig\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part One: The Anatomy of Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 1 Embedded Innovation in Action 3\u003c\/p\u003e \u003cp\u003e 2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part Two: Rational Drivers 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 3 The Strategic Architecture 47\u003c\/p\u003e \u003cp\u003e 4 Management Systems 63\u003c\/p\u003e \u003cp\u003e 5 The Innovation Machine 83\u003c\/p\u003e \u003cp\u003e 6 Innovators and Innovation Mentors 105\u003c\/p\u003e \u003cp\u003e 7 Managing Execution and Results 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Part Three: Emotional Drivers 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e 8 Learn 139\u003c\/p\u003e \u003cp\u003e 9 Dream 155\u003c\/p\u003e \u003cp\u003e 10 Create 169\u003c\/p\u003e \u003cp\u003e11. Heroes 183\u003c\/p\u003e \u003cp\u003e 12. Spirit 199\u003c\/p\u003e \u003cp\u003eConclusion: The Innovation Journey 211\u003c\/p\u003e \u003cp\u003eEpilogue: Dragons Be Here 217\u003c\/p\u003e \u003cp\u003eReferences 229\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eAbout the Authors 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402303316311,"sku":"9780470192405","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470192405.jpg?v=1730480001","url":"https:\/\/bookcurl.com\/products\/unleashing-innovation-9780470192405","provider":"Book Curl","version":"1.0","type":"link"}