{"product_id":"understanding-social-media-9780749479169","title":"Understanding Social Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDamian Ryan\u003c\/b\u003e is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of\u003cb\u003e \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e \u003c\/b\u003eand \u003ci\u003e\u003cb\u003eThe Best Digital Marketing Campaigns in the World\u003c\/b\u003e.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance.\" * Barry Silverstein, Foreword Reviews *\u003cbr\u003e\"this is... a textbook that's going to be required reading\" * Vickie Siculiano, Smarter Online Marketing Podcast *\u003cbr\u003e\"Takes a fresh approach to teaching the ins and outs of social media. With the case studies and various approaches, it's a comprehensive guide to making social media work for your business. It also goes so far as to illustrate how social media success translates to business success and sales, which is sometimes difficult to explain to clients (and ourselves). Understanding Social Media is perfect for someone who recognizes the benefits of social media marketing and wants to take it to the next level and learn to deliver and measure results.\" * Sabrina Williams, Breeni Books *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tGetting started – how to create a compelling social media programme;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tRules governing the relationship between search and social;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tHow to budget for social media activities;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tSetting KPIs and measuring success;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tUnderstanding social media ROI – what matters and what doesn’t;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tWhy social media is central to customer experience;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHow to build a social media team – how to pick the right suppliers;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tUnderstanding the relationship between online PR and social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThe future for social media and the vastly changing landscape;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tRisk assessment and risk management in social media\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404530524503,"sku":"9780749479169","price":71.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749479169.jpg?v=1730486741","url":"https:\/\/bookcurl.com\/products\/understanding-social-media-9780749479169","provider":"Book Curl","version":"1.0","type":"link"}