{"product_id":"understanding-korean-webtoon-culture-9780674291324","title":"Understanding Korean Webtoon Culture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. \u003ci\u003eUnderstanding Korean Webtoon Culture\u003c\/i\u003e demonstrates the dynamics between structural forces and textual engagement in global media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAs the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":49403580645719,"sku":"9780674291324","price":18.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780674291324.jpg?v=1730483891","url":"https:\/\/bookcurl.com\/products\/understanding-korean-webtoon-culture-9780674291324","provider":"Book Curl","version":"1.0","type":"link"}