{"product_id":"understanding-korean-webtoon-culture-9780674291317","title":"Understanding Korean Webtoon Culture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytellingthe flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAs the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":49403579400535,"sku":"9780674291317","price":32.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780674291317.jpg?v=1730483891","url":"https:\/\/bookcurl.com\/products\/understanding-korean-webtoon-culture-9780674291317","provider":"Book Curl","version":"1.0","type":"link"}