{"product_id":"understanding-global-cultures-9781483340074","title":"Understanding Global Cultures","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn the fully updated \u003cstrong\u003eSixth Edition \u003c\/strong\u003eof \u003cstrong\u003eUnderstanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity\u003c\/strong\u003e, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and\/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Each one of these chapters is very detailed and the metaphor is sensible… This is a great introduction to cultural diversity for many different reasons, such as economy (Italy), religion (Malaysia), language (Belgium, plus Canada and Switzerland among many others).  It meets the demand for a business cultural geography companion text.\" -- Jorge A. Gonzalez\u003cbr\u003e\"This text more thoroughly increases cultural awareness to broaden students′ perspectives of what they may encounter as they travel to different parts of the world. The chapters are well written; my students are challenged by, and maintain an interest in, the level of the book. It is a book that provides a challenge for the level of students in my course.\" -- Nancy Lyons\u003cbr\u003e\"This is the only textbook that I have found that actually discusses relevant information about contemporary cultures from all over the world…This is a wonderful text! I actually encourage other instructors to use it for their comparative cultures classes. It is easy to read and understand, discusses relevant information, and helps students become more aware of cultures that they may very well come in contact with. I will be using the next editions of this text, as it is the best I′ve found.\" -- Heather M. Smith\u003cbr\u003e\"Overall I have enjoyed the text and have found it a useful resource for myself. Students who have used it as recommended reading have also found it helpful in developing a more colorful understanding of issues from the module.  The structure of the book is good, with an appropriate break up of countries as it demonstrates that despite major visible differences the cultures in each category actually have important base characteristics.  I am glad this text is available as it supports the broad themes of my course admirably well.\" -- Patrick Meehan\u003cbr\u003e\"It is one of the most interesting textbooks in the marketplace. The authors KNOW what they are doing. I love this textbook and have been using it for years now. It is one of the only textbooks that many of my students do NOT sell back to the campus bookstore!\" -- Patrice Hughes\u003cbr\u003e\"I enjoy using this book in my classes and students also seem to like it. I get positive comments on the text in student evaluations.\" -- Alexandre Ardichvili\u003cbr\u003e\"The book is a very useful resource for any one traveling to a foreign country because it provides unique in-depth insights to cultures. Thus, I encourage students to hang onto the book as a resource in dealing with customers from these countries. What I like about the current format is that the questions and the associated answers are infinite once you dig deeper into the metaphor and then start comparing\/contrasting metaphors.\" -- Brad Koch\u003cbr\u003e\"This is a fantastic book and I will continue to use it in whatever format.\" -- Jennifer Basquiat\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface: Understanding Cultures in Depth Part I. Introduction Chapter 1. Understanding Cultural Metaphors    Language Barriers    Using Cultural Metaphors    Constructing Cultural Metaphors    Using Metaphor    Reading and Using This Book    A Two-Dimensional Typology of Cultures    A Scaling Perspective    Defining Culture or Identifying Its Determinants?    When Culture Does, and Does Not, Matter Part II. Authority-Ranking Cultures Chapter 2. The Thai Kingdom    Loose Vertical Hierarchy    Freedom and Equality    The Thai Smile Chapter 3. The Japanese Garden    Corporate Cultures    Garden as Metaphor    Wa and Shikata    Seishin Training    Combining Droplets or Energies    Aesthetics    Similarities and Contrasts Chapter 4. Bedouin Jewelry and Saudi Arabia    History and Geography    The Desert Bedouins    Bold Form    Handcrafted Appearance    Traditional Design    Female Ownership Chapter 5. Dòn Gánh: The Two Sides of Vietnam    History of Occupation    The French Defeat and Division Into Two    The Metaphor: The Dualities of Dòn Gánh Chapter 6. Kimchi and Korea    South Korea    Kimchi    The 60th Birthday    Strangers by Day, Lovers by Night    Kimchi’s Public Role    The Irish of Asia Part III. Scandinavian Egalitarian Cultures Chapter 7. The Swedish Stuga    Early History    Modern Evolution    Social Democracy    The Swedish Summer Home    Love of Untrammeled Nature and Tradition    Individualism Through Self-Development    Equality Chapter 8. The Finnish Sauna    From Survival to Political and Economic Success    Sauna: A Secular “Holy” Place of Equality    Communication: Comfort With Quietude Chapter 9. The Danish Christmas Luncheon    Interdependent Individualism    Geographic Ambivalence    Coziness Part IV. Other Egalitarian Cultures Chapter 10. The German Symphony    Postwar Evolution    The Symphony Orchestra    Diversity of Musical Instruments    Positional Arrangements of the Musicians    Conductors and Leaders    Precision and Synchronicity    The Unfinished Symphony Chapter 11. Irish Conversations    Early History    English Oppression    Identifying Links    Intersection of Gaelic and English    Prayer as Conversation    A Free-Flowing Conversation: Irish Hospitality    Places of Conversations: Irish Friends and Families    Ending a Conversation Chapter 12. The Canadian Backpack and Flag    Historical Background    Egalitarianism and Outlook    The Canadian Mosaic    Canadians as Non-U.S. Americans Chapter 13. Australian Outdoor Recreational Activities    Capturing the Imagination    New Realities: Beyond Stereotypes    Barbecue    Equality Matching Among the Tall Poppies Chapter 14. French Wine    Pureness    Classification    Composition    Suitability    The Maturation Process    The Changing Portrait Part V. Market-Pricing Cultures Chapter 15. American Football    The Tailgate Party    Pregame and Halftime Entertainment    Strategy and War    Selection, the Training Camp, and the Playbook    Individual Specialized Achievement Within the Team Structure    Aggression, High Risks, and Unpredictable Outcomes    Huddling    The Church of Football and Celebrating Perfection Chapter 16. The Traditional British House    The Traditional House    History, Politics, Economics: Laying the Foundations    Growing Up British: Building the House    Being British: Living in the House Part VI. Cleft National Cultures Chapter 17. The Malaysian Balik Kampung    Returning to Nearby Roots    Authority Ranking    Reinforcing Common Values Chapter 18. The Israeli Kibbutzim and Moshavim    Zionism, Types of Judaism, and the Palestinians    A New Country    Continuous War    Religious Conflict    Explicit Values    Size and Behavioral Outcomes    Traumas, Worldview, and Personality Chapter 19. The Italian Opera    North and South    The Opera Metaphor    The Overture    Pageantry and Spectacle    Voice    Externalization    Chorus and Soloists Chapter 20. Belgian Lace    Wallonian Versus Flemish    History of Lace    A Land of Contrasts    Control    Cooperation and Harmony Part VII. Torn National Cultures Chapter 21. The Mexican Fiesta    Historical Background    The Mexican Fiesta    Primary Focus on People    The Emphasis on Religion    Experiencing the Present    Freedom Within the Social Order Chapter 22. The Turkish Coffeehouse    A Unique History    Islam and Secularity    Recreation, Communication, and Community Integration    A Male Domain    A Modest Environment    Life Outside the Coffeehouse    Looking Ahead Part VIII. The Base Culture and Its Diffusion Across Borders (Clusters of Nations): The Example of China Chapter 23. China’s Great Wall and Cross-Cultural Paradox    The Great Wall: Long, Tortuous, and Complex History    Confucianism and Taoism    Sun Tzu, War, and the Marketplace Chapter 24. The Chinese Family Altar: The Expatriate Chinese Outside of China    The Importance of Family    The Expatriate Chinese    Roundness    Harmony    Fluidity Chapter 25. The Singapore Hawker Centers    Origins of the Hawker Centers    Singapore’s History    Ethnic Diversity but Unity    Efficiency    The Power of Women    Safety    Synthesizing Traditional and New Values Part IX. India: Tradition, Modernity, and Diversity Chapter 26. India: The Dance of Shiva    Shiva’s Dance    Indian Culture: Early History    Cyclical Hindu Philosophy    The Cycle of Life    The Family Cycle    The Cycle of Social Interaction    The Work and Recreation (Rejuvenation) Cycle Chapter 27. India: A Kaleidoscope of Diversity    The Kaleidoscope of Religions and Cultural Celebrations    Images of Festivals and Feasts    Cell Phones, Call Centers, and Curriculum: Images of Change    The Changing Image of Cricket Part X. An African Perspective Chapter 28. The Nigerian Marketplace    Diversity    Social Dynamism    Balancing Tradition and Change Chapter 29. South African Townships    An Insider’s View    An Outsider’s View Chapter 30. The Sub-Saharan African Bush Taxi    Basic Operations    A Short History of Africa    African Time Orientation and Fatalism    Communalism and Community Sharing    Hierarchy in African Society: Seating Arrangements in the Bush Taxi Part XI. The Struggle for Cultural Identity and the Splintering of Nations: The Case of the Russian Empire Chapter 31. Russian Ballet    An Apt Metaphor    A Flourishing Art    Echelons of the Ballet    Drama and Realism    The Russian Soul Chapter 32. Estonian Singing    Lyrics, or the Painful History of the Proud Nation    Vocalists, or Simple Pleasures Inspired by Nature    Performance, or Singing as a Weapon    Audience, or Estonia on the Global Stage Chapter 33. The Polish Village Church    Historical Background    Central Place of the Catholic Church    The Partitioning and Polish Identity    Survivors Part XII. Same Metaphor, Different Meanings Chapter 34. The Spanish Bullfight    The Bullfight Begins    Cuadrillas    Sol y Sombra    The Pompous Entrance Parade    Audience Involvement    The Ritual of the Bullfight Chapter 35. The Portuguese Bullfight    Pride in Traditions    Stratification Amid Unity    Artistry and Human Gore    Profitless Bravery Part XIII. Popular Music as Cultural Metaphors Chapter 36. The Brazilian Samba    Evolution of the Samba    Small-Step Circularity    Physical Touch    Undulation    Spontaneous Escape    Paradox of Dancers Chapter 37. The Argentine Tango    The Tango’s Evolution    Tango Music and Composers    The Dynamics of the Dance    Tango Singers and Their Lyrics    Gender Relations    Applying What We’ve Learned    Summary Part XIV. Overlapping Cultural Metaphors for Geographically Related Nations Chapter 38. Cultural Metaphors for the Caribbean    A Brief History of the Caribbean Region    Cultural Metaphors for the Caribbean    Personal Experiences With Caribbean Metaphors    Developing Complementary Cultural Metaphors    Conclusions References Index About the Authors","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739655090519,"sku":"9781483340074","price":135.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781483340074.jpg?v=1720052835","url":"https:\/\/bookcurl.com\/products\/understanding-global-cultures-9781483340074","provider":"Book Curl","version":"1.0","type":"link"}