{"product_id":"understanding-fashion-scandals-9781350248960","title":"Understanding Fashion Scandals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a fresh, updated and comprehensive book on the phenomenon of fashion scandals, which has gained media and consumer attention in recent years. The reader will find both rich case studies and an analysis of how fashion scandals deal with broader processes such as mediatization and cultural appropriation. -- Dr Marco Pedroni, University of Ferrara, Italy\u003cbr\u003eA thought-provoking read looking at an important dynamic within the contemporary fashion and advertising worlds. The authors not only interrogate a variety of scandals, but offer an important framework for understanding contemporary fashion communication. -- Dr. Myles Ethan Lascity, Southern Methodist University, USA\u003cbr\u003eThis is a smart, rich and engaging analysis of fashion scandals as engines of media attention and as sites of everyday politics. Recommended reading for everyone interested in how fashion matters in the making of identities, cross-cultural connections and sustainable futures. -- Susanna Paasonen, Professor of Media Studies, University of Turku, Finland\u003cbr\u003eA timely and original introduction to the complex politics of the \"fashion scandal,\" investigated as a brand strategy in the age of global communication and social media. -- Hazel Clark, Professor of Design Studies and Fashion Studies, Parsons School of Design, The New School, New York, USA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e The Two Types of Fashion Scandals Scandal as Politicization of Fashion Decolonizing Fashion Positioning Ourselves Epistemic Positionings Structure of the Book  \u003cb\u003ePART ONE THE FASHION SCANDAL—PAST AND PRESENT\u003c\/b\u003e \u003cb\u003e1. Framing the Fashion Scandal: The Platformization of Fashion\u003c\/b\u003e Visualization of Fashion Mediatization of Fashion Social Media and the Platformization of Fashion The Instagramification of Fashion  \u003cb\u003e2. Fashion Brands Negotiating Identity Politics\u003c\/b\u003e Cultural Approach to Brands and Branding Negotiating Identity Politics  \u003cb\u003e3. Changing Strategies of Fashion Brands: From Shock to Scandal\u003c\/b\u003e A Short History of the Fashion Scandal: Deliberate Shock Contemporary Shock: The Unintentional Scandal Social Media and New Identity Politics Dismantling White Privilege and Introducing Intersectionality to Fashion  \u003cb\u003e4. Emotional Effects of Social Media on Fashion: Calling-out and Canceling\u003c\/b\u003e Emotional Branding Emotional Reactions and Canceling New Cultural Intermediaries and the Creation of the Unintentional Scandal Consumers Empowered to Speak Up What if a Brand is Canceled?  \u003cb\u003ePART TWO CASE STUDIES\u003c\/b\u003e \u003cb\u003e5. Russia\u003c\/b\u003e Love is (Not Just) Love Feminist Resistance in a Conservative World Race Across Time and Space  \u003cb\u003e6. Finland\u003c\/b\u003e Maternity Clothes for 12-Year-Old African Girls Flirting with Fascists  \u003cb\u003e7. Global Scandals\u003c\/b\u003e Whose Identity? The Problem with “Cultural Appropriation” Casual Racism: “Eating with Chopsticks” Blackface and Structural Racism in the Fashion Industry “Mental Health is not Fashion”  \u003cb\u003ePART THREE THE RESPONSE TO FASHION SCANDALS\u003c\/b\u003e \u003cb\u003e8. Just Don’t Do It!\u003c\/b\u003e Corporate World Response, Part One: Corporate Social Responsibility Corporate World Response, Part Two: Brands as Political Actors Corporate World Response, Part Three: Diversity Officers Academic Response, Part One: The Danger of “Diversity Washing” Academic Response, Part Two: the “Glossification of Diversity” Academic Response, Part Three: Reimagining the Fashion Curriculum Political Response, Part One: Supply Chains and Human Rights Political Response, Part Two: Advocacy Groups Benchmarking Business Conclusion: A Call for Cultural and Social Sustainability  \u003cb\u003ePART FOUR EPILOG\u003c\/b\u003e \u003cb\u003e9. The Counter Narrative\u003c\/b\u003e Heidi Karjalainen, Finland Ervin Latimer, Finland Jahnkoy, USA Claudia Lepik, Estonia Muslin Brothers, Belgium Kristian David, Sweden  Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407524897111,"sku":"9781350248960","price":71.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350248960.jpg?v=1730499667","url":"https:\/\/bookcurl.com\/products\/understanding-fashion-scandals-9781350248960","provider":"Book Curl","version":"1.0","type":"link"}