{"product_id":"understanding-disney-9780745695631","title":"Understanding Disney","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSince the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?  In this updated second edition, with new examples provided throughout,Janet Wasko examines the processes by which the Disney company  one of the largest media and entertainment corporations in the world  continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney's classic and more recent films, cartoons and TV programs anddiscusseshow they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences.By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.     This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"thorough and comprehensive\"\u003cbr\u003e\u003ci\u003e\u003cb\u003eEuropean Journal of Communication\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePreface and Acknowledgments\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e Chapter 1: Introducing the Disney Multiverse\u003cbr\u003e Chapter 2: Disney History(ies)\u003cbr\u003e Chapter 3: The Disney Empire\u003cbr\u003e Chapter 4: Corporate Disney in Action\u003cbr\u003e Chapter 5: Analyzing the World According to Disney\u003cbr\u003e Chapter 6: Dissecting Disney’s Worlds\u003cbr\u003e Chapter 7: Disney and the World\u003cbr\u003e Chapter 8: Living Happily Ever After?\u003cbr\u003e \u003cbr\u003e \u003ci\u003eNotes\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eIndex\u003c\/i\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404433629527,"sku":"9780745695631","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745695631.jpg?v=1730486448","url":"https:\/\/bookcurl.com\/products\/understanding-disney-9780745695631","provider":"Book Curl","version":"1.0","type":"link"}