{"product_id":"understanding-color-9781118920787","title":"Understanding Color","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE PERCEPTION, UNDERSTANDING, AND USES OF COLOREXPANDED AND REFRESHED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation\u003c\/li\u003e \u003cli\u003eApply the most-up-to-date information on digital color to your projects\u003c\/li\u003e \u003cli\u003eAddress issues involved when colors must be translated from one medium to another\u003c\/li\u003e \u003cli\u003eTroubleshoot and overcome today''s most common challenges of working with color\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFull-color images showcase real design example\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface XIII\u003c\/p\u003e \u003cp\u003eAcknowledgments XV\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 An Introduction to Color Study\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Experience of Color 1\u003c\/p\u003e \u003cp\u003eColor Awareness 3\u003c\/p\u003e \u003cp\u003eThe Uses of Color 6\u003c\/p\u003e \u003cp\u003eColor- Order Systems 9\u003c\/p\u003e \u003cp\u003eColor Study 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Little Light on the Subject\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLight 16\u003c\/p\u003e \u003cp\u003eAdditive Color: Mixing Light 19\u003c\/p\u003e \u003cp\u003eLamps 20\u003c\/p\u003e \u003cp\u003eLamp Types 22\u003c\/p\u003e \u003cp\u003eSpecial Purpose Lamps 25\u003c\/p\u003e \u003cp\u003eFalse Promise: Full- Spectrum Lighting 26\u003c\/p\u003e \u003cp\u003eLighting Level 26\u003c\/p\u003e \u003cp\u003eVision 27\u003c\/p\u003e \u003cp\u003eThe Illuminant Mode of Vision 27\u003c\/p\u003e \u003cp\u003eThe Object Mode of Vision 28\u003c\/p\u003e \u003cp\u003eModifying Light: Colorants 28\u003c\/p\u003e \u003cp\u003eLamps and Color Rendition 31\u003c\/p\u003e \u003cp\u003eThe Color Rendering Index 32\u003c\/p\u003e \u003cp\u003eMetamerism and Matching 32\u003c\/p\u003e \u003cp\u003eModifying Light: Surface 33\u003c\/p\u003e \u003cp\u003eTransparent, Opaque, and Translucent 36\u003c\/p\u003e \u003cp\u003eIridescence 37\u003c\/p\u003e \u003cp\u003eLuminosity 38\u003c\/p\u003e \u003cp\u003eIndirect Light, Indirect Color 38\u003c\/p\u003e \u003cp\u003eFilters 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Human Element\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sensation of Color 43\u003c\/p\u003e \u003cp\u003eThreshold 44\u003c\/p\u003e \u003cp\u003eIntervals 45\u003c\/p\u003e \u003cp\u003eThe Perception of Color 48\u003c\/p\u003e \u003cp\u003ePhysiology: Responding to Light 50\u003c\/p\u003e \u003cp\u003eHealing and Color 53\u003c\/p\u003e \u003cp\u003eSynaesthesia 53\u003c\/p\u003e \u003cp\u003ePsychology: Responding to Light 54\u003c\/p\u003e \u003cp\u003eNaming Colors 55\u003c\/p\u003e \u003cp\u003eColor As Language: From Name to Meaning 56\u003c\/p\u003e \u003cp\u003eImpressional Color 60\u003c\/p\u003e \u003cp\u003eColor As Words Alone 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Vocabulary of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHue 64\u003c\/p\u003e \u003cp\u003eThe Artists’ Spectrum 66\u003c\/p\u003e \u003cp\u003ePrimary, Secondary, and Intermediate Colors 67\u003c\/p\u003e \u003cp\u003eSaturated Color 68\u003c\/p\u003e \u003cp\u003eOther Spectrums, Other Primaries 68\u003c\/p\u003e \u003cp\u003eChromatic Scales 70\u003c\/p\u003e \u003cp\u003eComplementary Colors 70\u003c\/p\u003e \u003cp\u003eCool and Warm Colors 72\u003c\/p\u003e \u003cp\u003eAnalogous Colors 73\u003c\/p\u003e \u003cp\u003eTertiary Colors: Chromatic Neutrals 74\u003c\/p\u003e \u003cp\u003eBlack, White, and Gray 75\u003c\/p\u003e \u003cp\u003eValue 75\u003c\/p\u003e \u003cp\u003ePure Hues and Value 76\u003c\/p\u003e \u003cp\u003eTints and Shades 76\u003c\/p\u003e \u003cp\u003eMonochromatic Value Scales 77\u003c\/p\u003e \u003cp\u003eComparing Value in Different Hues 79\u003c\/p\u003e \u003cp\u003eLine 80\u003c\/p\u003e \u003cp\u003eValue and Image 80\u003c\/p\u003e \u003cp\u003eTransposing Image 82\u003c\/p\u003e \u003cp\u003eSaturation 83\u003c\/p\u003e \u003cp\u003eSaturation: Diluting Hues with Gray 85\u003c\/p\u003e \u003cp\u003eSaturation: Diluting Hues with the Complement 86\u003c\/p\u003e \u003cp\u003eTheoretical Gray 87\u003c\/p\u003e \u003cp\u003eTone 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Instability of Colors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Instability of Colors 91\u003c\/p\u003e \u003cp\u003eColor Composition 92\u003c\/p\u003e \u003cp\u003eGround and Carried Colors 93\u003c\/p\u003e \u003cp\u003ePlacement and Color Change 95\u003c\/p\u003e \u003cp\u003eEquilibrium 95\u003c\/p\u003e \u003cp\u003eSimultaneous Contrast 96\u003c\/p\u003e \u003cp\u003eAfterimage and Contrast Reversal 98\u003c\/p\u003e \u003cp\u003eComplementary Contrast 100\u003c\/p\u003e \u003cp\u003eGround Subtraction 102\u003c\/p\u003e \u003cp\u003eColor and Area: Small, Medium, Large 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Illusion and Impression\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eColor Illusions 108\u003c\/p\u003e \u003cp\u003eThe Illusion of Depth 108\u003c\/p\u003e \u003cp\u003eSpatial Effects of Colors 111\u003c\/p\u003e \u003cp\u003eTransparence Illusion 115\u003c\/p\u003e \u003cp\u003eFluting 117\u003c\/p\u003e \u003cp\u003eVibration 118\u003c\/p\u003e \u003cp\u003eVanishing Boundaries 120\u003c\/p\u003e \u003cp\u003eLuminosity 120\u003c\/p\u003e \u003cp\u003eBezold Effect 122\u003c\/p\u003e \u003cp\u003eOptical Mixes 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Color Theory: A Brief History\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage 126\u003c\/p\u003e \u003cp\u003eThe Beginnings of Color Theory 127\u003c\/p\u003e \u003cp\u003eColor and Controversy 132\u003c\/p\u003e \u003cp\u003eThe Scientific Model: Color Gets Organized 134\u003c\/p\u003e \u003cp\u003eColor by the Numbers 138\u003c\/p\u003e \u003cp\u003eA New Perspective 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Color Harmony\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Search of Beauty 145\u003c\/p\u003e \u003cp\u003eIntervals and Harmony 147\u003c\/p\u003e \u003cp\u003eHue and Harmony 149\u003c\/p\u003e \u003cp\u003eMajor and Minor Themes 150\u003c\/p\u003e \u003cp\u003eValue and Harmony 151\u003c\/p\u003e \u003cp\u003eSaturation and Harmony 153\u003c\/p\u003e \u003cp\u003eOn Beyond Harmony: Dissonant Colors 156\u003c\/p\u003e \u003cp\u003eThe X- tra Factor: Surface and Harmony 157\u003c\/p\u003e \u003cp\u003eSome Harmonious Conclusions 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Tools of the Trade: Color in Product and Print\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s the Real Thing: Color in Product and Print 162\u003c\/p\u003e \u003cp\u003eDesign Media 166\u003c\/p\u003e \u003cp\u003eArtists’ Media 166\u003c\/p\u003e \u003cp\u003eSubtractive Mixing: Pure Hues 169\u003c\/p\u003e \u003cp\u003eSubtractive Mixing: Muted Hues 171\u003c\/p\u003e \u003cp\u003eTinting Strength 172\u003c\/p\u003e \u003cp\u003eColor Printing: Process Colors 172\u003c\/p\u003e \u003cp\u003eColor Printing: Spot Colors 176\u003c\/p\u003e \u003cp\u003eScreen and Block Printing 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Medium of Light\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImages of Light 180\u003c\/p\u003e \u003cp\u003eLost in Translation 181\u003c\/p\u003e \u003cp\u003eThe Screen Display 183\u003c\/p\u003e \u003cp\u003eColor Display Modes 186\u003c\/p\u003e \u003cp\u003eColor Management 189\u003c\/p\u003e \u003cp\u003eColor on the Web 195\u003c\/p\u003e \u003cp\u003eWeb Color Coding 197\u003c\/p\u003e \u003cp\u003eEmerging Media: E- Ink 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Business of Color\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Color Industries 204\u003c\/p\u003e \u003cp\u003eColorants 205\u003c\/p\u003e \u003cp\u003eColor Sampling 205\u003c\/p\u003e \u003cp\u003eColor Forecasting 206\u003c\/p\u003e \u003cp\u003eColor Consulting 208\u003c\/p\u003e \u003cp\u003eColor and Product Identity 209\u003c\/p\u003e \u003cp\u003ePalettes 211\u003c\/p\u003e \u003cp\u003eTraditional Colors, Document Colors 212\u003c\/p\u003e \u003cp\u003ePalettes and the Past 214\u003c\/p\u003e \u003cp\u003eColor Becomes Fashion 215\u003c\/p\u003e \u003cp\u003eColor Cycles: A Modern History 216\u003c\/p\u003e \u003cp\u003eToday and Tomorrow 218\u003c\/p\u003e \u003cp\u003eGlossary 221\u003c\/p\u003e \u003cp\u003eBibliography 237\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406947131735,"sku":"9781118920787","price":58.95,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/understanding-color-9781118920787","provider":"Book 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