{"product_id":"uncommon-sense-out-of-the-box-thinking-for-an-in-the-box-world-9781841124773","title":"Uncommon Sense: Out of the Box Thinking for An In","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologies, and of how profoundly each is transforming the other.\" -Douglas Adams, Author, The Hitch Hiker's Guide to the Galaxy\u003cbr\u003e   \u003cp\u003eIn Uncommon Sense, Peter Cochrane's follow up to the radical 108 Tips for Time Traveller, Peter explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003ePeople balked when Peter suggested a wholesale move to eWorking, the rise of email and text messaging, and the dotcom regime mirroring the boom and bust cycle of the industrial revolution. His predictions of the use and growth of mobile devices and communication, or use of chip implants for humans to replace ID cards, passports, and medical records, or iris scanners and fingerprint readers - were all seen as unlikely. Today they are a reality.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eHow then will the world react to his predictions as set out in Uncommon Sense of a networked world of distributed ignorance and sharing overcoming an old world of concentrated skill and control? To everything becoming 'Napsterised' in every dimension, where storage and processing power cost nothing, and become connected without the help of the old network companies? A world where individuals create their own networks, where laws of copyright and resale, and old business models have to be changed as giant industries are dragged kicking and screaming out of the 19th Century and into the 21st?\u003cbr\u003e \u003c\/p\u003e \u003cp\u003ePeter Cochrane poses and answers questions, suggests solutions, and raises red flags on issues that need to be addressed. Tables, diagrams, pictures and illustrations generously support all of the text, with the most difficult aspects illustrated by simulations and other material on a CD and links to a web site with an ongoing expansion of the themes addressed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"You will find it hard to put down...\" (Reading Chronicle, 29\/7\/04)  \u003cp\u003e\"A series of remarkable insights into work, communication, the family, communities and just about everything else touched by technology\" (The Times, 23\u003csup\u003erd\u003c\/sup\u003e September, 2004)\u003c\/p\u003e \u003cp\u003e\"You will find it hard to put down.\" (Institute of Directors, Autumn 2004)\u003c\/p\u003e \u003cp\u003e\"...a man with something to say to a world that should listen.\" (City to Cities, November\/ December 2004)\u003c\/p\u003e \u003cp\u003e\"...his ideas are provocative, his opinions refreshing and his knowledge extensive...ideal for holiday reading...\" (Library \u0026amp; Information Update, July 05)\u003c\/p\u003e \u003cp\u003e\"...a series of challenging insights into work, communication and the family... a must-read for anyone...\" (Long Range Planning, Number 38, 2005)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eStandby xi\u003c\/p\u003e \u003cp\u003eWhere Did This Book Come From? xv\u003c\/p\u003e \u003cp\u003eByte 00 – Boot Up 1\u003c\/p\u003e \u003cp\u003eByte 01 – Education That Doesn’t Fit 8\u003c\/p\u003e \u003cp\u003eByte 02 – Conference Turnaround 13\u003c\/p\u003e \u003cp\u003eByte 03 – Salesmanship 17\u003c\/p\u003e \u003cp\u003eByte 04 – The Coming Oil Crisis 22\u003c\/p\u003e \u003cp\u003eByte 05 – Summits, Models and Machines 26\u003c\/p\u003e \u003cp\u003eByte 06 – Counter-Intuitive Networks 30\u003c\/p\u003e \u003cp\u003eByte 07 – Linear and Non-Linear 35\u003c\/p\u003e \u003cp\u003eByte 08 – Exponential Growth – So Misunderstood 40\u003c\/p\u003e \u003cp\u003eByte 09 – Don’t Make Life Harder Than It Already Is 48\u003c\/p\u003e \u003cp\u003eByte 10 – The 3G Chasm – Deeper Than We Thought 53\u003c\/p\u003e \u003cp\u003eByte 11 – Science and Belief 58\u003c\/p\u003e \u003cp\u003eByte 12 – Cochrane’s Law of Secretaries 63\u003c\/p\u003e \u003cp\u003eByte 13 – Control Freaks – Scales of Grey 67\u003c\/p\u003e \u003cp\u003eByte 14 – Butterfl yWings.com 72\u003c\/p\u003e \u003cp\u003eByte 15 – Short-Term Economics 78\u003c\/p\u003e \u003cp\u003eByte 16 – No Market Savvy 82\u003c\/p\u003e \u003cp\u003eByte 17 – How Was Christmas Online For You? 85\u003c\/p\u003e \u003cp\u003eByte 18 – Wrong Shopping Protocol 90\u003c\/p\u003e \u003cp\u003eByte 19 – Chips in Everything – Including Me 95\u003c\/p\u003e \u003cp\u003eByte 20 – The Cyborgs Are Here 99\u003c\/p\u003e \u003cp\u003eByte 21 – Web Realities 103\u003c\/p\u003e \u003cp\u003eByte 22 – Another Management Goof! 107\u003c\/p\u003e \u003cp\u003eByte 23 – Porno or No Porno? 111\u003c\/p\u003e \u003cp\u003eByte 24 – Uncontrollable Bits 115\u003c\/p\u003e \u003cp\u003eByte 25 – Who Goes There? 119\u003c\/p\u003e \u003cp\u003eByte 26 – Wireless Everything 123\u003c\/p\u003e \u003cp\u003eByte 27 – Communications Compromised 127\u003c\/p\u003e \u003cp\u003eByte 28 – Insecure Thinking 132\u003c\/p\u003e \u003cp\u003eByte 29 – Wear, Where, Were-ables 137\u003c\/p\u003e \u003cp\u003eByte 30 – How Many Mobile Phones Do You Need? 141\u003c\/p\u003e \u003cp\u003eByte 31 – The Right Technology For The Right Job 145\u003c\/p\u003e \u003cp\u003eByte 32 – Network Power 149\u003c\/p\u003e \u003cp\u003eByte 33 – DIY Networking 154\u003c\/p\u003e \u003cp\u003eByte 34 – Stupid Entertainment 159\u003c\/p\u003e \u003cp\u003eByte 35 – Net Police 164\u003c\/p\u003e \u003cp\u003eByte 36 – Who’d Be a Copyright Lawyer? 168\u003c\/p\u003e \u003cp\u003eByte 37 – Software Licensing – Time To Get Angry 172\u003c\/p\u003e \u003cp\u003eByte 38 – Technology Fatigue 176\u003c\/p\u003e \u003cp\u003eByte 39 – Circuit or Packet – Clean or Dirty? 180\u003c\/p\u003e \u003cp\u003eByte 40 – It’s Our Brains That Lack Bandwidth 184\u003c\/p\u003e \u003cp\u003eByte 41 – Save Everything – But Don’t Be Tidy 189\u003c\/p\u003e \u003cp\u003eByte 42 – The Blue Sack 193\u003c\/p\u003e \u003cp\u003eByte 43 – Being a Squirrel 197\u003c\/p\u003e \u003cp\u003eByte 44 – Reliability and Downtime 203\u003c\/p\u003e \u003cp\u003eByte 45 – Screen Tests 208\u003c\/p\u003e \u003cp\u003eByte 46 – G-Force 212\u003c\/p\u003e \u003cp\u003eByte 47 – Naturism in Engineering 216\u003c\/p\u003e \u003cp\u003eByte 48 – An Invisible Revolution 222\u003c\/p\u003e \u003cp\u003eByte 49 – The Lull Before – Smarter Machines? 227\u003c\/p\u003e \u003cp\u003eByte 50 – Sleep? 231\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":51042917613911,"sku":"9781841124773","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781841124773.jpg?v=1750956214","url":"https:\/\/bookcurl.com\/products\/uncommon-sense-out-of-the-box-thinking-for-an-in-the-box-world-9781841124773","provider":"Book Curl","version":"1.0","type":"link"}