{"product_id":"unbranding-9781119417019","title":"UnBranding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eUnBranding\u003c\/i\u003e breaks through the noise of disruption.\u003c\/b\u003e \u003cp\u003eWe live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships  from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.\u003c\/p\u003e \u003cp\u003eWith all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.\u003c\/p\u003e \u003cp\u003eThis is the age of disruption  it''s fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.\u003c\/p\u003e \u003cp\u003eIt''s easy to see why brand heads are spinning. Businesses are suffering from ''the next big thing'' and we''re here to help you find the cure.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnBranding\u003c\/i\u003e is about focus  it''s about seeing that within these new strategies, technologies and fra\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Usual UnIntroduction xi\u003c\/p\u003e \u003cp\u003eThe Moral of the Brand Story xiv\u003c\/p\u003e \u003cp\u003eLesson 1: Logos Don’t Matter 1\u003c\/p\u003e \u003cp\u003eLesson 2: Peanut Butter Branding 3\u003c\/p\u003e \u003cp\u003eLesson 3: We Know You Think You’re Good, but Are You GoodWell Good? 6\u003c\/p\u003e \u003cp\u003eLesson 4: Selling Cookies Is a Dirty Job 9\u003c\/p\u003e \u003cp\u003eLesson 5: Complacency and ADT’s Lame Season’s Greetings 12\u003c\/p\u003e \u003cp\u003eLesson 6: Pizza Saves Lives 15\u003c\/p\u003e \u003cp\u003eLesson 7: The Diet That Crossed the Line 17\u003c\/p\u003e \u003cp\u003eLesson 8: Leadership in Action 19\u003c\/p\u003e \u003cp\u003eLesson 9: Hubris and Using Brands You Hate 24\u003c\/p\u003e \u003cp\u003eLesson 10: Creepy Disruption 26\u003c\/p\u003e \u003cp\u003eLesson 11: That Time We Newsjacked 29\u003c\/p\u003e \u003cp\u003eLesson 12: Guacamole Is Extra, but Using Your Image Is Free of Charge 32\u003c\/p\u003e \u003cp\u003eLesson 13: The Kidz Are Alright 34\u003c\/p\u003e \u003cp\u003eLesson 14: Online Theft and Why It Should Matter to You—Yes, Even You 36\u003c\/p\u003e \u003cp\u003eLesson 15: Confessions of an Old Grumpy Guy 41\u003c\/p\u003e \u003cp\u003eLesson 16: Gender Gap 44\u003c\/p\u003e \u003cp\u003eLesson 17: The Roof Is on Fyre 47\u003c\/p\u003e \u003cp\u003eLesson 18: A Cup of Goodwill 50\u003c\/p\u003e \u003cp\u003eLesson 19: Whatever Fake Doesn’t Kill You Doesn’t Always Make Your Brand Stronger 52\u003c\/p\u003e \u003cp\u003eLesson 20: pH Branded for Her 56\u003c\/p\u003e \u003cp\u003eLesson 21: Man Cold Marketing 59\u003c\/p\u003e \u003cp\u003eLesson 22: Stop and Thinx 61\u003c\/p\u003e \u003cp\u003eLesson 23: Happy Hot Sauce Accidents 64\u003c\/p\u003e \u003cp\u003eLesson 24: A Lesson in Getting That Dream Job 67\u003c\/p\u003e \u003cp\u003eLesson 25: The Value of Content-First Media 70\u003c\/p\u003e \u003cp\u003eLesson 26: How to Go from One Star to Four 72\u003c\/p\u003e \u003cp\u003eLesson 27: Quenching the Brand Thirst 75\u003c\/p\u003e \u003cp\u003eLesson 28: Samsung Swansong 78\u003c\/p\u003e \u003cp\u003eLesson 29: Doctor Wanted: Must Not Have Facebook 81\u003c\/p\u003e \u003cp\u003eLesson 30: InSuencer Marketing 83\u003c\/p\u003e \u003cp\u003eLesson 31: UnLove Shack 85\u003c\/p\u003e \u003cp\u003eLesson 32: What’s in a Name 89\u003c\/p\u003e \u003cp\u003eLesson 33: Loyalty Makeup 91\u003c\/p\u003e \u003cp\u003eLesson 34: Skee-Ball Is Forever 93\u003c\/p\u003e \u003cp\u003eLesson 35: You Can’t Please Everyone 97\u003c\/p\u003e \u003cp\u003eLesson 36: This Oatmeal Is Just Right 100\u003c\/p\u003e \u003cp\u003eLesson 37: The Pooptastrophe 104\u003c\/p\u003e \u003cp\u003eLesson 38: Scott Spratten, Kitten Killer 108\u003c\/p\u003e \u003cp\u003eLesson 39: The Emperor Has No Juice 110\u003c\/p\u003e \u003cp\u003eLesson 40: The Kind of Branding Soulmate You Don’t Want to Be 112\u003c\/p\u003e \u003cp\u003eLesson 41: Keeping the News en Vogue 116\u003c\/p\u003e \u003cp\u003eLesson 42: Send Loyalty Sky High 119\u003c\/p\u003e \u003cp\u003eLesson 43: The Cheesy ROI of Tattoos 121\u003c\/p\u003e \u003cp\u003eLesson 44: Loyalty That Will Never Lego 123\u003c\/p\u003e \u003cp\u003eLesson 45: Ludicrous Speed Innovation 126\u003c\/p\u003e \u003cp\u003eLesson 46: Kickstarter Scrappiness 129\u003c\/p\u003e \u003cp\u003eLesson 47: When Crowdfunding Fails 132\u003c\/p\u003e \u003cp\u003eLesson 48: Don’t Make It Weird 136\u003c\/p\u003e \u003cp\u003eLesson 49: Integral Wealth Lacks Integrity 138\u003c\/p\u003e \u003cp\u003eLesson 50: T.G.I.S’ Monday 140\u003c\/p\u003e \u003cp\u003eLesson 51: When Everything Goes Up in Flames 142\u003c\/p\u003e \u003cp\u003eLesson 52: Sears and Our Right-Handed Chair 146\u003c\/p\u003e \u003cp\u003eLesson 53: Branding through Service 149\u003c\/p\u003e \u003cp\u003eLesson 54: #GoForTheLawsuit 152\u003c\/p\u003e \u003cp\u003eLesson 55: Wells Fargo and Why Elizabeth Warren Is Our Hero 155\u003c\/p\u003e \u003cp\u003eLesson 56: The Secret to Going Viral 158\u003c\/p\u003e \u003cp\u003eLesson 57: Cookies and Apple 162\u003c\/p\u003e \u003cp\u003eLesson 58: Ad UnBlock 164\u003c\/p\u003e \u003cp\u003eLesson 59: The Definition of Awesome 166\u003c\/p\u003e \u003cp\u003eLesson 60: A Degree in Community 168\u003c\/p\u003e \u003cp\u003eLesson 61: Pepsi Cause Jacking 174\u003c\/p\u003e \u003cp\u003eLesson 62: UnSelling Is the Bombdiggity 177\u003c\/p\u003e \u003cp\u003eLesson 63: Because the World Needs More Parent Shaming—Get Off Your Phone! 180\u003c\/p\u003e \u003cp\u003eLesson 64: Freestyle Your Brand 182\u003c\/p\u003e \u003cp\u003eLesson 65: When Charity Flows 184\u003c\/p\u003e \u003cp\u003eLesson 66: Romantic Atlantic 188\u003c\/p\u003e \u003cp\u003eLesson 67: More than a Gimmick 191\u003c\/p\u003e \u003cp\u003eLesson 68: Medium-Rare Data 194\u003c\/p\u003e \u003cp\u003eLesson 69: Hack Your Hiring 198\u003c\/p\u003e \u003cp\u003eLesson 70: Kind, True, Helpful, and Refreshing 201\u003c\/p\u003e \u003cp\u003eLesson 71: Ghost Restaurant 203\u003c\/p\u003e \u003cp\u003eLesson 72: Sort-of-Okay Western 206\u003c\/p\u003e \u003cp\u003eLesson 73: There Is No Urgency in Mediocrity 209\u003c\/p\u003e \u003cp\u003eLesson 74: Are You a Seeder or a Leecher? 212\u003c\/p\u003e \u003cp\u003eLesson 75: Peyton’s Pizza Palace 214\u003c\/p\u003e \u003cp\u003eLesson 76: The Cadillac of Coffee Shops 216\u003c\/p\u003e \u003cp\u003eLesson 77: Peloton, Fitness, and Creating Motivation 218\u003c\/p\u003e \u003cp\u003eLesson 78: Opening Up the Brand Crate 221\u003c\/p\u003e \u003cp\u003eLesson 79: Time Will Tell 223\u003c\/p\u003e \u003cp\u003eLesson 80: Razer’s Edge 226\u003c\/p\u003e \u003cp\u003eLesson 81: No, We Can’t Get You Tickets to Hamilton 229\u003c\/p\u003e \u003cp\u003eLesson 82: For the Love of Animals and the Hatred of Animal Hair 231\u003c\/p\u003e \u003cp\u003eLesson 83: That Week We Sold Socks 233\u003c\/p\u003e \u003cp\u003eLesson 84: Burger Shop Gives Back 236\u003c\/p\u003e \u003cp\u003eLesson 85: Fighting Racism Next Door 238\u003c\/p\u003e \u003cp\u003eLesson 86: Great Culture Has No Expiration Date 241\u003c\/p\u003e \u003cp\u003eLesson 87: Ethics Exchange 243\u003c\/p\u003e \u003cp\u003eLesson 88: Too Much of a Good Thing? 245\u003c\/p\u003e \u003cp\u003eLesson 89: Work Life Balance, en Français 247\u003c\/p\u003e \u003cp\u003eLesson 90: Pet-Not-So-Smart 249\u003c\/p\u003e \u003cp\u003eLesson 91: One Flew Over the Loyalty Nest 251\u003c\/p\u003e \u003cp\u003eLesson 92: Gimme a Break-In 254\u003c\/p\u003e \u003cp\u003eLesson 93: Stone-Cold Success 256\u003c\/p\u003e \u003cp\u003eLesson 94: Charming Pretend Lines 259\u003c\/p\u003e \u003cp\u003eLesson 95: The Stench of Going Above and Beyond 261\u003c\/p\u003e \u003cp\u003eLesson 96: United We Fall 264\u003c\/p\u003e \u003cp\u003eLesson 97: Hook-and-Ladder Stratten 270\u003c\/p\u003e \u003cp\u003eLesson 98: The “All-Natural” Lawsuit 273\u003c\/p\u003e \u003cp\u003eLesson 99: Brand Values Are Cool 275\u003c\/p\u003e \u003cp\u003eLesson 100: Isn’t Yelp the Sound a Dog Makes When It’s in Distress? 278\u003c\/p\u003e \u003cp\u003eConclusion 281\u003c\/p\u003e \u003cp\u003eIndex 284\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866394866007,"sku":"9781119417019","price":17.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119417019.jpg?v=1722278445","url":"https:\/\/bookcurl.com\/products\/unbranding-9781119417019","provider":"Book Curl","version":"1.0","type":"link"}