{"product_id":"ultimate-guide-to-pinterest-for-business-9781599185088","title":"Ultimate Guide to Pinterest for Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:  the ins and outs of signing up and getting started building boards that get noticed, drive traffic, and convert fans into customers creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies strategies for becoming a power Pinterest user and creating an enthusiastic following best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette  Learn to expand your business and brand's success -- one pin at a time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEvery small business should read this book - not only because it will show you exactly how to use Pinterest to promote your business, but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling Author, Redemption the Cooperation Revolution Ultimate Guide to Pinterest for Business provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing, and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix. -Michelle Patterson, Executive Director, California Women's Conference Karen Leland's Ultimate Guide to Pinterest for Business is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life. -Susan RoAne, Author, How To Work a Room and The Secrets of Savvy Networking WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money Speaker(R) Trainer \u0026amp; Coach featured on ABC's hit TV show, \"Secret Millionaire,\" Founder, BigMoneySpeaker Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time! -Mari Smith, Social Media Thought Leader, Author, The New Relationship Marketing, Co-author, Facebook Marketing: An Hour A Day Authoritative, accessible, and specific -- this guide is an invaluable resource. -Gretchen Rubin, Author, The Happiness Project Karen Leland has one of the best grasps on branding I've seen. Ultimate Guide to Pinterest for Business is more than just a book on using Pinterest for marketing, it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world. -Olivia Fox Cabane, Author,The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility, and sales. -Susan Harrow, Author, Sell Yourself Without Selling Your Soul Leland shows you exactly how to use this wildly popular tool to pull in more customers and boost our brand's visibility and credibility. -Kare Anderson, Author, Moving From Me to We, \"Quotable and Connected\" Columnist, Forbes and Huffington Post If you haven't figured out how to make Pinterest work to build your brand, business or platform, Karen Leland's book gives you the details you need to get results without wasting your time. Pinterest is a force to be reckoned with when you know what to do and how to do it, and Karen does both. -Mike Koenigs, CEO, Instant Customer\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments   xv PREFACE What Is Pinterest and Why Should You Care?   xvii CHAPTER 1 On Your Mark, Get Set, Join  1 What Exactly Is a Pin?   2 What Information Does a Pin Contain?   4 Sign Me Up   4 A Tour of the Pinterest Interface  6 The Browsing Basics  9 CHAPTER 2 Create a Pinterest Profile That Rocks   11 Creating an Individual Profile  12 Creating a Business Profile  15 Update Your Profile Anytime  18 CHAPTER 3 Strategize First, Pin Second  21 Is Your Pinterest Mainly for Personal or Business Branding?   21 Who's Your Target Market?   23 What Are Your Marketing Goals?  27 CHAPTER 4 Build Boards That Are On Brand  29 14 Types of Business Boards Worth Creating  29 How to Create a Board  36 Naming Your Boards  37 Categorize Your Boards for Clarity  41 Go Solo or Invite Others to Play  42 Make Your Board Private  43 Describe Your Board  44 Basic Care and Feeding of Your Boards  44 CHAPTER 5 Become a Content Creator and Curator:    Pinning and Repinning  47 What Should You Pin?  48 Seek and Ye Shall Find: Where to Get Great Pins  50 Shoot Your Own Images with a Smartphone  55 The Mechanics of Pinning  69 CHAPTER 6 Pin Etiquette and Optimization  63 Pin Purposefully  63 Add Descriptions  64 Pay Attention to Pin Placement  67 Consider Color Psychology When Pinning  68 Cross-Promote Your Pins with Other Social Media  69 Credit Original Sources  71 Respect Copyright  72 CHAPTER 7 Beyond Photos to Video, Podcasts, and Screencasting  75 Ten Types of Videos to Pin  75 Shoot Smart  81 Post Thoughtfully, Brand Carefully, and Track Results  83 Set Up Your Video to Drive Traffic Back to Your Site  85 Pin SlideShare Presentations  85 Pin Podcasts  86 CHAPTER 8 Make Your Website Pinterest Friendly  87 Give Every Page and Post a Featured Image  87 Meet Minimum Size Requirements  87 Add Text  88 Install the \"Pin It\" Button for Websites  88 Use a WordPress Plugin  90 Put Up a \"Follow Me on Pinterest\" Button  91 CHAPTER 9 Follow and Be Followed  93 Finding People and Brands to Follow  94 Building Up Your Pinterest Following  98 26,000 Followers in Three Days  102 CHAPTER 10 Engage with the Pinterest Community:    Liking, Hashtags, Commenting, and Tagging  107 Liking  107 Hashtags  108 Commenting  109 Tagging  114 Engagement 2.0  114 Price Tags on Pins  117 Coupons  117 QR Codes  118 CHAPTER 11 Me, You, and We: Collaborative Pinning    and Your Pinterest Strategy  121 Request Pins for a Specific Purpose  122 Do a Blitz Pinning Campaign  122 Hold a Pin Party  123 Share Resources, Ideas, and Opinions  124 Provide Content Guidelines  124 Join a Board  124 CHAPTER 12 Pinterest on the Go: Mobile  127 Navigating the Pinterest App  127 CHAPTER 13 Build Your Blog with Pinterest  131 Pinterest Inspires Content  131 Pinterest Can Drive New Readers to Your Blog  132 Cheat Sheet for Bloggers  134 Expand Your Blog Audience by Following Other Pinners  137 Create a Blog Think Tank  137 Network with Like-Minded Bloggers  138 Research the Hot Trends  138 Six Best Practices for Bloggers on Pinterest  138 CHAPTER 14 Your Profession on Pinterest: An A--Z Guide  141 Accountants  141 Actors and Other Performers  142 Architects and Interior Designers  143 Artists and Photographers  145 Authors  146 Coaches, Consultants, and Speakers  147 Contractors and Construction Companies  148 Dance, Theater, and Live Performance Companies  149 Doctors, Dentists, Therapists, and Medical Professionals  150 Filmmakers  151 Landscape Architects and Gardeners  153 Lawyers  153 Real Estate Agents  155 Retailers Online and Off  156 Teachers  157 Writers  158 Zoos  160 CHAPTER 15 Pin Your Way to New Work: Job Hunting    and Client Acquisition  161 Create a Resume or Portfolio Board  161 Make a Mock Job Interview Video  162 Connect with Companies and Clients You Want to Work For  165 Plan out Your Pins  165 Pin with Panache  166 Maximize Your Descriptions  168 Keep Up with Career Experts  168 Put the Word Out  168 CHAPTER 16 Track Your Pinterest Performance  171 The Activity Tracker on Pinterest  171 Pinterest.com\/source\/yourURL  171 Google Analytics  172 PinReach  172 Curalate  172 Reachli  173 CHAPTER 17 In Conclusion: Your Parting Party Gifts, and What's Next?  175 Claim Your Pinterest Party Gifts Online  175 Please Stay in Touch  176 Connect with Me on Social Media  176 Pin This Book!  176 Rent My Brain(c)  176 Hire Me to Speak at Your Next Conference or Meeting  177 A Three-Step Process to Implement What You Have Learned  177 About the Author  179 Index  181","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":51359695208791,"sku":"9781599185088","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781599185088.jpg?v=1754125432","url":"https:\/\/bookcurl.com\/products\/ultimate-guide-to-pinterest-for-business-9781599185088","provider":"Book Curl","version":"1.0","type":"link"}