{"product_id":"typographic-design-9781119312567","title":"Typographic Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe bestselling introduction to designing the written word\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTypographic Design: Form \u0026amp; Communication\u003c\/i\u003e is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.\u003c\/p\u003e \u003cp\u003eThis new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword, \u003ci\u003eRob Carter\u003c\/i\u003e viii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Evolution of Typography 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the origins of writing to Gutenberg’s invention of movable type 2\u003c\/p\u003e \u003cp\u003eTypography from Gutenberg to the nineteenth century 7\u003c\/p\u003e \u003cp\u003eThe nineteenth century and the Industrial Revolution 12\u003c\/p\u003e \u003cp\u003eTypography in the twentieth century 18\u003c\/p\u003e \u003cp\u003eA new century and millennium begin 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Anatomy of Typography 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLetterforms analyzed 34\u003c\/p\u003e \u003cp\u003eThe typographic font 37\u003c\/p\u003e \u003cp\u003eHistorical classification of typefaces 40\u003c\/p\u003e \u003cp\u003eThe type family 44\u003c\/p\u003e \u003cp\u003eTypographic measurement 48\u003c\/p\u003e \u003cp\u003eMeasuring type on screen 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Legibility 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic principles of legibility 54\u003c\/p\u003e \u003cp\u003eTypographic details 64\u003c\/p\u003e \u003cp\u003eLegibility and digital typography 66\u003c\/p\u003e \u003cp\u003eRendering type on screen 68\u003c\/p\u003e \u003cp\u003eReading on screen 70\u003c\/p\u003e \u003cp\u003eSelecting typefaces 71\u003c\/p\u003e \u003cp\u003eOther legibility factors for on-screen typography 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Typographic Grid 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBackground 78\u003c\/p\u003e \u003cp\u003eStructure and space 79\u003c\/p\u003e \u003cp\u003eProportion 80\u003c\/p\u003e \u003cp\u003eThe square 81\u003c\/p\u003e \u003cp\u003eSingle-column grids 83\u003c\/p\u003e \u003cp\u003eMulticolumn grids 86\u003c\/p\u003e \u003cp\u003eModular grids 91\u003c\/p\u003e \u003cp\u003eImprovisational structures 96\u003c\/p\u003e \u003cp\u003eThe grid and type on screen 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Syntax and Communication 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypographic syntax 100\u003c\/p\u003e \u003cp\u003eTypographic space 109\u003c\/p\u003e \u003cp\u003eVisual hierarchy 112\u003c\/p\u003e \u003cp\u003eABA form 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Typographic Message 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA multidimensional language 124\u003c\/p\u003e \u003cp\u003eVerbal\/visual equations 127\u003c\/p\u003e \u003cp\u003eFunction and expression 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Evolution of Typographic Technology 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHand composition 134\u003c\/p\u003e \u003cp\u003eMachine composition 135\u003c\/p\u003e \u003cp\u003ePhototypesetting 137\u003c\/p\u003e \u003cp\u003eDigital typesetting 140\u003c\/p\u003e \u003cp\u003eDigital typeface file formats 142\u003c\/p\u003e \u003cp\u003eScreen-based typography 144\u003c\/p\u003e \u003cp\u003eGenerative typography 148\u003c\/p\u003e \u003cp\u003eHybrid typography 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Typography in Time and Motion 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBackground 154\u003c\/p\u003e \u003cp\u003eUsing type in time-based media 157\u003c\/p\u003e \u003cp\u003eHow type changes and moves 161\u003c\/p\u003e \u003cp\u003eLegibility factors 166\u003c\/p\u003e \u003cp\u003eExpression 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Case Studies in Typographic Design 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoster design: Integrating type and image 170\u003c\/p\u003e \u003cp\u003eBook design: \u003ci\u003eVAS: An Opera in Flatland \u003c\/i\u003e174\u003c\/p\u003e \u003cp\u003eType in motion: Process and presentation 178\u003c\/p\u003e \u003cp\u003eIdentity system: Exhibit Columbus 182\u003c\/p\u003e \u003cp\u003eInformation design: Bloomberg 186\u003c\/p\u003e \u003cp\u003eIdentity system: 17th Street Farmers’ Market 190\u003c\/p\u003e \u003cp\u003eInteraction design: Helmut Schmid: Design Is Attitude 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Typographic Design Education 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLetter\/digit configurations 196\u003c\/p\u003e \u003cp\u003eInventing sign systems 196\u003c\/p\u003e \u003cp\u003eComparative relationships: type and image 197\u003c\/p\u003e \u003cp\u003eSequential typographic forms in space 198\u003c\/p\u003e \u003cp\u003eUnity of form and communication 199\u003c\/p\u003e \u003cp\u003eOnomatopoeia in motion 200\u003c\/p\u003e \u003cp\u003eType chronology booklet 201\u003c\/p\u003e \u003cp\u003eTypography in the browser 202\u003c\/p\u003e \u003cp\u003eTypographic hierarchy 203\u003c\/p\u003e \u003cp\u003eCalendar deconstruction 204\u003c\/p\u003e \u003cp\u003eExperimental compositions with found typography 205\u003c\/p\u003e \u003cp\u003eDirectional poster: from your house to the university 206\u003c\/p\u003e \u003cp\u003eType, texture, tone and poetry 207\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNew York Times \u003c\/i\u003egrid analysis 208\u003c\/p\u003e \u003cp\u003eType interface 209\u003c\/p\u003e \u003cp\u003eBanknote design 210\u003c\/p\u003e \u003cp\u003eObserving systems in our surroundings 211\u003c\/p\u003e \u003cp\u003eTypographic cubes 212\u003c\/p\u003e \u003cp\u003eBlending Latin and non-Latin typographic forms 212\u003c\/p\u003e \u003cp\u003eType and image in the third dimension 213\u003c\/p\u003e \u003cp\u003eTypezine: my favorite typeface 214\u003c\/p\u003e \u003cp\u003eTypeface design: mind\/machine 215\u003c\/p\u003e \u003cp\u003eExperimental typographic system 216\u003c\/p\u003e \u003cp\u003eExpressive typography: form amplifies message 217\u003c\/p\u003e \u003cp\u003eType as metaphor 217\u003c\/p\u003e \u003cp\u003eThe book project: giving shape and voice to the typographic page 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Typographic Design Process 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA traditional model 220\u003c\/p\u003e \u003cp\u003eExploring typographic permutations 227\u003c\/p\u003e \u003cp\u003eExploring typographic transformation 232\u003c\/p\u003e \u003cp\u003eLudd: a typographic expedition 239\u003c\/p\u003e \u003cp\u003eComposites 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Type Specimens 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOld Style 252\u003c\/p\u003e \u003cp\u003eGaramond 254\u003c\/p\u003e \u003cp\u003eAdditional Old Style fonts 260\u003c\/p\u003e \u003cp\u003eSans serif 262\u003c\/p\u003e \u003cp\u003eFranklin Gothic 264\u003c\/p\u003e \u003cp\u003eUnivers 270\u003c\/p\u003e \u003cp\u003eMeta 276\u003c\/p\u003e \u003cp\u003eFutura 282\u003c\/p\u003e \u003cp\u003eAdditional sans serif fonts 288\u003c\/p\u003e \u003cp\u003eTransitional 290\u003c\/p\u003e \u003cp\u003eBaskerville 292\u003c\/p\u003e \u003cp\u003eAdditional transitional fonts 298\u003c\/p\u003e \u003cp\u003eModern 300\u003c\/p\u003e \u003cp\u003eBauer Bodoni 302\u003c\/p\u003e \u003cp\u003eAdditional Modern fonts 308\u003c\/p\u003e \u003cp\u003eEgyptian 310\u003c\/p\u003e \u003cp\u003eSerifa 312\u003c\/p\u003e \u003cp\u003eAdditional Egyptian fonts 318\u003c\/p\u003e \u003cp\u003eSelected Decorative fonts 320\u003c\/p\u003e \u003cp\u003eGlossary 322\u003c\/p\u003e \u003cp\u003eBibliography 328\u003c\/p\u003e \u003cp\u003eCredits 330\u003c\/p\u003e \u003cp\u003eIndex 334\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407032262999,"sku":"9781119312567","price":53.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119312567.jpg?v=1730497941","url":"https:\/\/bookcurl.com\/products\/typographic-design-9781119312567","provider":"Book Curl","version":"1.0","type":"link"}