{"product_id":"twentyfirstcentury-hollywood-9780231191593","title":"TwentyFirstCentury Hollywood","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eTwenty-First-Century Hollywood \u003c\/i\u003elooks into the contexts of studio film production in the new century. In an era dominated in box-office terms by the franchise and the family film, this book combines close textual readings and industrial analysis, illustrating why these kinds of movies are favored by producers and audiences alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSurveying the industrial landscape and the dominant formal-aesthetic issues at stake, \u003ci\u003eTwenty-First-Century Hollywood\u003c\/i\u003e offers an insightful and engaging synthesis of many of the most important approaches to contemporary Hollywood. Archer's close readings and case studies persuasively demonstrate how forces such as marketing, synergy, and franchising have shaped many recent Hollywood films. * Tom Schatz, University of Texas at Austin *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements \u003cbr\u003eIntroduction: Rebooted?\u003cbr\u003e1. Why Can’t Hollywood Rely on Flying Saucers? Industry, Audience and Franchise Logic\u003cbr\u003e2. What Does Hollywood Really Like About Comic Books? Structure and Style in Marvel’s Cinematic Universe\u003cbr\u003e3. Is Hollywood Saving the World, or Is the World Saving Hollywood? Industrial Authorship and Experimental Blockbusters\u003cbr\u003e4. Why Are the Most Grown-Up Films Made for Children? Ways of Playing in the Family Film\u003cbr\u003eFilmography\u003cbr\u003eBibliography\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49524655358295,"sku":"9780231191593","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231191593.jpg?v=1731857633","url":"https:\/\/bookcurl.com\/products\/twentyfirstcentury-hollywood-9780231191593","provider":"Book Curl","version":"1.0","type":"link"}