{"product_id":"twelvecent-archie-9780813590455","title":"TwelveCent Archie","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003e\u003cdiv\u003eFor over seventy-five years, Archie and the gang at Riverdale High have been America’s most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, Archie comics have been relatively ignored by scholars—until now.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTwelve-Cent Archie\u003c\/i\u003e is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Inspired by Archie’s own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the\u003ci\u003e Archie \u003c\/i\u003ecomics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead’s hat and Archie’s sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how Archie he\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Fascinating\" * New York Magazine *\u003cbr\u003e\"Archie gets, at last, academic and theoretical consideration in Bart Beaty's wildly readable \u003ci\u003eTwelve-Cent Archie\u003c\/i\u003e.\" * PopMatters *\u003cbr\u003e\"Whether you’re interested in the differences between Harry Lucey’s Archie and Bob Montana’s, or simply haunted by the signifying structure that is Betty Cooper’s ponytail, there’s something here for everyone who’s ever read an \u003ci\u003eArchie\u003c\/i\u003e comic.\" -- Scott Bukatman * author of The Poetics of Slumberland: Animated Spirits and the Animated Spirit *\u003cbr\u003e\"Funny, insightful, and perfectly paced, this is a highly enjoyable volume of criticism, one that would be equally at home in the ivory tower or by the porcelain throne.\" * Quill and Quire *\u003cbr\u003e\"For readers interested in the history and form of comics as art, Beaty offers analyses of visual humour, borderless panels and the central authors and illustrators of this era. \u003ci\u003eTwelve-Cent Archie \u003c\/i\u003ewill satisfy cultural critics, Archie fans and comics fans more broadly ... This book is as fun and satisfying as reading an Archie digest.\" * Alberta Views *\u003cbr\u003e\"In its analytical vignettes on such a wide variety of topics, \u003ci\u003eTwelve-Cent Archie \u003c\/i\u003eattempts - and succeeds - not in ending our questions about Archie, but in showing us how many more questions we ought to be asking.\" * Children's Literature Association Quarterly *\u003cbr\u003e\"exciting and often deeply funny\" -- Neale Barnholden * English Studies in Canada *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe Twelve-Cent Archie 3\u003cbr\u003e How to Write (Archie) Comics 8\u003cbr\u003e Story Length 11\u003cbr\u003e The Archie Hierarchy 12\u003cbr\u003e Archie Andrews 16\u003cbr\u003e How Well Does Archie Speak French? 19\u003cbr\u003e Bowling 19\u003cbr\u003e Harry Lucey’s Rhythm 21\u003cbr\u003e Veronica Lodge 26\u003cbr\u003e Riverdale, USA 29\u003cbr\u003e The Daily Strip 31\u003cbr\u003e Footnote 33\u003cbr\u003e “Why Is It Always between Archie and Reggie?” 34\u003cbr\u003e Archie’s Jalopy 37\u003cbr\u003e It’s as Easy as A-B-V 38\u003cbr\u003e United Girls Against Jughead 41\u003cbr\u003e Archie Giant Series 43\u003cbr\u003e Invisible Paint 44\u003cbr\u003e Archie Comics versus Art 46\u003cbr\u003e Betty Cooper 49\u003cbr\u003e Riverdale’s Racial Problem 52\u003cbr\u003e Fashion 55\u003cbr\u003e Betty’s Ponytail 56\u003cbr\u003e Self-Plagiarism 57\u003cbr\u003e Archie’s Sweater Vest 61\u003cbr\u003e Jughead Jones 63\u003cbr\u003e Beatniks, Hippies, and Other Undesirables 66\u003cbr\u003e Dilton Doily 68\u003cbr\u003e Moose 69\u003cbr\u003e Reggie Mantle 70\u003cbr\u003e Jealousy 73\u003cbr\u003e “Are You Familiar with Shakespeare, My Young Ignoramus?” 76\u003cbr\u003e “I Never Squeaked a Pip, Either!” 78\u003cbr\u003e Jughead’s Hat 79\u003cbr\u003e Fantastic Elements 82\u003cbr\u003e Archie’s Joke Book 83\u003cbr\u003e Often Imitated, Never Duplicated 84\u003cbr\u003e The Historical Archie 88\u003cbr\u003e Mutually Assured Destruction 90\u003cbr\u003e Betty = Veronica 91\u003cbr\u003e Head over Heels 92\u003cbr\u003e Mr. Weatherbee 94\u003cbr\u003e Caveman Archie 95\u003cbr\u003e Life with Archie 99\u003cbr\u003e What Is the Zip Code for Riverdale? 102\u003cbr\u003e Cover Art 103\u003cbr\u003e Fairy Godmothers 106\u003cbr\u003e Dan DeCarlo’s Foreground Portraits 107\u003cbr\u003e Archie as an Adventure Comic 108\u003cbr\u003e Text Pieces 111\u003cbr\u003e Previously on Archie 113\u003cbr\u003e Notes for the Norton Anthology 115\u003cbr\u003e Archie : Arch :Archiekins 118\u003cbr\u003e Eep! Omigosh! And Other Unusual Contributions to the Language of Comics 119\u003cbr\u003e Archie’s Black Book 121\u003cbr\u003e Laugh and Pep: The Residual Titles 122\u003cbr\u003e Pureheart the Powerful 124\u003cbr\u003e Errors 127\u003cbr\u003e Midge 128\u003cbr\u003e You Can Take the Boy Out of Riverdale . . . 130\u003cbr\u003e Archie Club News 132\u003cbr\u003e Veronica’s Mother 133\u003cbr\u003e Mr. Lodge 133\u003cbr\u003e Betty’s Parents 137\u003cbr\u003e Jingles 137\u003cbr\u003e Li’l Jinx 139\u003cbr\u003e Archie’s Gender Politics 140\u003cbr\u003e Should Archie Marry Betty or Veronica? 143\u003cbr\u003e Big Ethel 145\u003cbr\u003e The Mayor of Riverdale 148\u003cbr\u003e Worst. Archie. Story. Ever. 149\u003cbr\u003e Archie the Klutz 150\u003cbr\u003e Celebrity Culture 153\u003cbr\u003e Jughead’s Dipsy Doodles 154\u003cbr\u003e Imitation Is the Lowest Form of Flattery 156\u003cbr\u003e Surf and Ski 158\u003cbr\u003e Samm Schwartz’s Art 160\u003cbr\u003e Self-Referential Metafictions 163\u003cbr\u003e Riverdale High 166\u003cbr\u003e Who Cut Veronica’s Hair? 167\u003cbr\u003e Little Archie 169\u003cbr\u003e Credits 173\u003cbr\u003e Juvenile Delinquency 174\u003cbr\u003e Teenese 176\u003cbr\u003e The Archies 177\u003cbr\u003e Pop Tate’s Choklit Shoppe 182\u003cbr\u003e Unusual Panels 184\u003cbr\u003e Smithers 185\u003cbr\u003e The Archie Archive 186\u003cbr\u003e Fads and Fashions 189\u003cbr\u003e Borderless Panels 190\u003cbr\u003e A Comic About Nothing 192\u003cbr\u003e Fred (and Mary) Andrews 195\u003cbr\u003e The Banjo in Archie Comics 196\u003cbr\u003e Wordless Stories, or Nearly So 197\u003cbr\u003e Hot Dog 201\u003cbr\u003e Dan DeCarlo’s Split-Horizon Girl 203\u003cbr\u003e The (Nearly) Perfect Archie Story 206\u003cbr\u003e The Myth of Archie 209\u003cbr\u003e Archie and Me 210\u003cbr\u003e Index 213\u003c\/div\u003e\u003c\/div\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":49405796614487,"sku":"9780813590455","price":27.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780813590455.jpg?v=1730493650","url":"https:\/\/bookcurl.com\/products\/twelvecent-archie-9780813590455","provider":"Book Curl","version":"1.0","type":"link"}