{"product_id":"tweet-naked-a-bare-all-social-media-strategy-for-boosting-your-brand-and-your-business-9781599185156","title":"Tweet Naked: A Bare-All Social Media Strategy for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePresenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element.  Learn how to use social platforms such as Twitter to tactfully share, or bare, your brand, inciting consumer action. Also learn how to strip your social media strategy down to what works for your brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity.  Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Discover exactly what it takes to seduce the masses and turn them from passive followers into brand champions and loyal brand buyers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eScott Levy asks you to consider and use social media for what it is--a broadcast medium like TV or radio. Instead of channels, there are user profiles. Tweets and posts are the programs, and Levy provides a look into getting loyal viewers to stay tuned. Content matters but Context matters more. Scott hustles and is a true entrepreneur, and if you know me I love hustle! --Gary Vaynerchuk, Author, Jab Jab Jab Right Hook You want to go far, you need the fuel. You want to rock social media, you need Scott's book. He takes all the crap we hear on a regular basis and turns it into actual facts you can put towards increasing your business and revenue TODAY. Want to make sense of it all? Buy this book. --Peter Shankman Founder, HARO (helpareporter.com) Co-Founder, Shankman|Honig (shankmanhonig.com) There are very few good starting points for knowledge when it comes to figuring out how to work your way through the world of social media. As I read Levy's tips, I found myself nodding in agreement several times - as though I could've written them myself based on my own experiences. I'd have no need to write them now, though - I'd simply share this book! --Chris Pirillo, Social Content Curator LockerGnome.com @ChrisPirillo I'm impressed with the work of Scott Levy of Fuel Online. Scott not only truly understands social media engagement, but he's one of Kred's top influencers. To really understand influencers, it is important to be one as well. --Andrew Grill, CEO, KRED a leading social influencer platform As an actress in Hollywood I thought I had a pretty good grasp of the importance of Social Media and its uses. Then I met Scott Levy from Fuel Online and he opened up a whole new Twitterverse to me! He has taught me so much about Twitter and Facebook and the power they have in my career. Thanks Scott. Wait, I should Tweet this... --Rebecca Mader, Actress, Lost, Devil Wears Prada, Iron Man 3 Scott and Fuel Online are a top notch firm. They know their business inside and out and are continually focused on delivering results. I'd highly recommend them --Mike Hostetler, Founder and CEO, appendTo Fuel has been an awesome addition to our social media team and has provided us with great insight and fresh ideas in the field. Scott and his team at Fuel are easy to work with and get things done the right way. --Ronnie Winter - CEO\/Manager\/Lead Singer The Red Jumpsuit Apparatus Scott Levy and Fuel Online consulted in my social media strategy. His advice I found helpful and we brainstormed together on Twitter and helped with my Facebook presence as well. He's been in the business a long time and knows his stuff. --Todd Hoffman, Creator, Gold Rush on the Discovery Channel\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAuthor Note  ix Preface Foundations  xi Chapter 1 What Is Social Media?  1 It's Like Going to a Party   2 Your Social Media Goals   3 It Can Make or Break Your Business    8 Who Are You?   12 Choose and Focus   14 Chapter 2 Transparency and Authenticity  19 Be Yourself   21 How to Be Transparent   22 The Art of Vulnerability   28 Transparent Profiles    30 It's a Two-Way Street   32 Doing It Wrong: Transparency Can Hurt You   34 Consistency Counts   35 Chapter 3 Building Your Brand  39 The New Brand Building: Sharing    Enthusiasm and Creating Likability    40 Brand Building: Getting Started    41 Personal vs. Corporate Brand    43 Brand Consistency    45 Customer Service and Caring About People    46 Branding Via Your Corporate Culture    50 Brand Visibility: Techniques and Tactics    52 Chapter 4 Convergence Strategies and    Your Social Media Team  55 The Road to Convergence    56 24\/7 ... or Not    61 Your Target Market: Demographics    62 Preparation and Policies   65 Your Social Media Team   68 Chapter 5 Ways to Engage  75 Finding Your Audience   76 Steps to Encourage Engagement    80 Content Is King   81 Rules of Engagement   84 Tips for Each Platform   86 Case Study: Red Jumpsuit Apparatus   93 Chapter 6 How to Build a Following  97 Get Out There--In a Meaningful Way   97 Quality Is Job One in Social Media   99 Share Your Expertise  100 Selection and Editing   101 Retweeting  101 Your Following, Like Rome, Isn't Built in a Day   108 Drill Down  109 Be a Part of the Community  109 How Many Followers Should You Seek?  110 Revisit Your Social Media Goals  113 Chapter 7 Measuring and Monitoring Your Success  115 The Possibilities  116 Three Keys to Success   117 Point Values for Metrics   118 Know What You Are Looking For   120 Conversion  121 Return on Investment   124 Three Ways to Utilize the Wealth of Analytics   125 It's Still All About Your Goals  127 The Tools  128 Chapter 8 Advanced Social Media Tips and Tricks  133 Facebook  134 Twitter  136 YouTube  138 Pinterest  140 Resources  145 Websites Reporting on Social Media  145 Other Social Media\/Social Networking    and Photo-Sharing Platforms  146 Finding Influencers   149 Web Data  150 Social Media Glossary   151 About the Author  155 Index  157","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":51359695307095,"sku":"9781599185156","price":13.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781599185156.jpg?v=1754125432","url":"https:\/\/bookcurl.com\/products\/tweet-naked-a-bare-all-social-media-strategy-for-boosting-your-brand-and-your-business-9781599185156","provider":"Book Curl","version":"1.0","type":"link"}