{"product_id":"trusted-advertising-harnessing-the-competitive-advantage-of-consumer-trust-9781398623576","title":"Trusted Advertising  Harnessing the Competitive Advantage of Consumer Trust","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatt Bourn \u003c\/b\u003eis Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of \u003ci\u003e\u003cb\u003eSustainable Advertising\u003c\/b\u003e \u003c\/i\u003ealso published by Kogan Page. \u003cb\u003eJames Best\u003c\/b\u003e, based in London, UK, is Chair of the Committees of Advertising Practice and of Credos. Previously he was Chair of the Advertising Association, President of the EACA, vice-chair of the History of Advertising Trust and Visiting Professor of Advertising at Richmond International University.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187387654487,"sku":"9781398623576","price":72.75,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/trusted-advertising-harnessing-the-competitive-advantage-of-consumer-trust-9781398623576","provider":"Book Curl","version":"1.0","type":"link"}