{"product_id":"trenddriven-innovation-9781119076315","title":"TrendDriven Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTrend-Driven Innovation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBeat accelerating customer expectations.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.\u003cbr\u003e\u003cbr\u003eIn this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startupsfrom Apple to Uber, Chipotle to Patagoniaredefine customer expectations.\u003cbr\u003e\u003cbr\u003eSharing the secrets that have led thousands of the world''s most successful brands and agencies to rely on TrendWatching for over a decade, \u003ci\u003eTrend-Driven Innovation\u003c\/i\u003e is the book that will reconfigure your view of the business world forever.\u003cbr\u003e\u003cbr\u003eYou''ll learn:\u003cbr\u003e \u003cul\u003e \u003cli\u003eHow to spot emerging trends using three crucial building blo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e1 WHY NOW\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWelcome to the Expectation Economy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Expectation Economy 06\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy your customers are (almost) impossible to please\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 SCAN\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Overwhelm Is the Opportunity\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTrends 101 44\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to start with consumer trends\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWatch Businesses First, Customers Second 60\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe counterintuitive secret to customer centricity\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTrends in the Wild 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour trends and how we identified them\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBuilding a Trend Framework 98\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy you need one; how to build it; sharing ours\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 FOCUS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat to Run With, When, and How\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePost-Demographic Consumerism 120\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA license to focus on surprising things\u003c\/p\u003e \u003cp\u003eEvaluating Trends for Opportunity 144\u003c\/p\u003e \u003cp\u003eDrill deeper into the opportunities offered to you by any trend\u003c\/p\u003e \u003cp\u003eThe Consumer Trend Radar 172\u003c\/p\u003e \u003cp\u003ePrioritize and visualize application of the trends you’ll run with\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 GENERATE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTurn Insights into Ideas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Consumer Trend Canvas 200\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA simple tool for generating compelling, trend-driven innovation ideas\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Consumer Trend Canvas in Action 224\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePractical examples to learn from\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTrend-Driven Ideation Sessions 244\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRun workshops that deliver winning ideas\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 EXECUTE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRealize Your Ideas, or Realize They Are Useless\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe First Yards 264\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake those first steps count\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 CULTURE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnlock an Opportunity Machine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour Trend Department 286\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet your colleagues to see around corners\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTrend-Driven Ecosystems 306\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTap into and harness external networks, too\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866385658199,"sku":"9781119076315","price":31.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119076315.jpg?v=1722278399","url":"https:\/\/bookcurl.com\/products\/trenddriven-innovation-9781119076315","provider":"Book Curl","version":"1.0","type":"link"}