{"product_id":"transitioning-to-virtual-and-hybrid-events-9781119747178","title":"Transitioning to Virtual and Hybrid Events","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreating virtual events is not as simple as moving the same content online learn how to immediately leveragevirtualsolutionsfor effective in-person online events As the globalCOVID-19pandemic continues to have unprecedented impact onboth the global economyand thewhole of theworldpopulation, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations arescramblingto createvirtualmeetings andeventsto addressimportant time-sensitiveissues. Transitioning to Virtual and Hybrid Eventsexplainseverything an event host needs toknowabout going virtual, fromunderstanding the new audience,toadapting content to the new medium,tomarketing effectively,andmuchmore.AuthorBen Chodor, president ofIntrado Digital Media,provides expert advice and real-worldinstructionsfordelivering engaginghybrid, virtual, and streamingeventsand webinarsfor companies of all sizes andacrossallindustries.Packed with detailedtutorials,real-worldcase studies,illustrative examples,andhighly usefulchecklists, this comprehensive resource providesstep-by-stepguidanceon:  Planning, creating, and implementing a digital eventChoosing between astream,awebcast, orahybrid eventEvaluatingdifferent technological solutionsProducingcompelling virtual contentfor a variety of scenariosEffectively promoting online eventsMeeting the needsofa diverse and global audience Transitioning to Virtual and Hybrid Eventsis an indispensable instruction manual for anyone tasked withenhancingtheirorganization'scontinuity plans, enablingtheir employee base to work remotely, or creating any type of virtual solution tomeet thisurgent crisis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003eChapter 1 Understanding Virtual and Hybrid Events 1\u003c\/p\u003e \u003cp\u003eChapter 2 Understanding Virtual Communication Tools 11\u003c\/p\u003e \u003cp\u003eChapter 3 Converting from Physical to Virtual 27\u003c\/p\u003e \u003cp\u003eChapter 4 Hybrid Events: The Best of Both Worlds 39\u003c\/p\u003e \u003cp\u003eChapter 5 Virtual Event Planning 101 53\u003c\/p\u003e \u003cp\u003eChapter 6 Assembling Your Virtual Event or Hybrid Event Team 65\u003c\/p\u003e \u003cp\u003eChapter 7 Adapting Your Content for Virtual 77\u003c\/p\u003e \u003cp\u003eChapter 8 Preparing Speakers for Virtual Appearances 105\u003c\/p\u003e \u003cp\u003eChapter 9 Monetization through Exhibitors and Sponsorships 117\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing Your Virtual Event 139\u003c\/p\u003e \u003cp\u003eChapter 11 The Power of Virtual Event Data 157\u003c\/p\u003e \u003cp\u003eConclusion: Virtual Events Are Here to Stay 169\u003c\/p\u003e \u003cp\u003eAbout the Authors 179\u003c\/p\u003e \u003cp\u003eAppendix: Glossary of Terms 181\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407136301399,"sku":"9781119747178","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119747178.jpg?v=1730498307","url":"https:\/\/bookcurl.com\/products\/transitioning-to-virtual-and-hybrid-events-9781119747178","provider":"Book Curl","version":"1.0","type":"link"}