{"product_id":"transforming-sales-strategies-9783658468088","title":"Transforming Sales Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eImportance of Strategic Sales Structuring.- The Market: Building a detailed understanding of the market and competition.- The Customer: Developing a detailed understanding of buyers and customers.- The Channel: Determining sales channels and structuring options.- The Organization: Integrating and coordinating sales channels.- The Employees: Determining the number and distribution of employees.- The Management: Establishing strategic sales goals and their monitoring.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51044739252567,"sku":"9783658468088","price":71.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658468088.jpg?v=1750962583","url":"https:\/\/bookcurl.com\/products\/transforming-sales-strategies-9783658468088","provider":"Book Curl","version":"1.0","type":"link"}