{"product_id":"transforming-pr-9781032687094","title":"Transforming PR","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book introduces the concept of the Picnic Society â a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circleâs (our bubbleâs) realities, possibilities, and reputations.\u003c\/p\u003e\u003cp\u003eIn todayâs world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has â or soon will â erase any remaining boundaries between organizations and the worldâs social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist â 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR â from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with inform\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019161862487,"sku":"9781032687094","price":35.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032687094.jpg?v=1750779503","url":"https:\/\/bookcurl.com\/products\/transforming-pr-9781032687094","provider":"Book Curl","version":"1.0","type":"link"}