{"product_id":"transforming-legacy-organizations-9781119583509","title":"Transforming Legacy Organizations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eExpert guidance on how to grow innovation and optimize already-successful areas of established organizations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransforming Legacy Organizations \u003c\/i\u003eprovides real-world advice and research-based information on how to grow innovation by employing new technologies, improving processes, and establishing a culture of creativity and forward momentum. Conventional business wisdom views innovation as the biggest advantage startups have over large, established organizations, often referred to as legacy organizations. This belief is false, especially when considering that 70% of all startups fail within 20 months of their first venture round. The truth is innovation initiatives of legacy organizations have \u003ci\u003efar better\u003c\/i\u003e chances of succeeding. Organizations with superior resourcesmoney, customers, suppliers, data, employees, infrastructurecan overcome challenges from new entrepreneurial ventures: knowing how to leverage their underutilized advantage is key for achieving sus\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Sharpen The Axe\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: From Innovation Theater to Innovation Culture\u003c\/p\u003e \u003cp\u003eChapter 2: What Is the Purpose?\u003c\/p\u003e \u003cp\u003eChapter 3: Which Industry Am I In?\u003c\/p\u003e \u003cp\u003eChapter 4: What Do Customers Want?\u003c\/p\u003e \u003cp\u003eChapter 5: Who Are My Competitors?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Understand The Immune Systems\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: It’s the Employees That Don’t Want To: The Individual Immune System\u003c\/p\u003e \u003cp\u003eChapter 7: You Get What You Measure: The Organizational Immune System\u003c\/p\u003e \u003cp\u003eChapter 8: We Don’t Know It, So We Don’t Want It: The Societal Immune System\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Innovate In Three Tracks\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: The Extra Blade on the Razor: Optimizing Innovation\u003c\/p\u003e \u003cp\u003eChapter 10: It's Not a Sprint, It's an Ultramarathon: Augmenting Innovation\u003c\/p\u003e \u003cp\u003eChapter 11: From Status Quo to Continuous Innovation: Culture Hacks\u003c\/p\u003e \u003cp\u003eChapter 12: Can You Imagine a Future That Doesn’t Involve X ?: Mutating Innovation\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407091278167,"sku":"9781119583509","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119583509.jpg?v=1730498145","url":"https:\/\/bookcurl.com\/products\/transforming-legacy-organizations-9781119583509","provider":"Book Curl","version":"1.0","type":"link"}