{"product_id":"tradeup-9781118767337","title":"TradeUp","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSilicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women''s professional softball team, and a celebrity who coaches some of the most successful leaders in business. \u003ci\u003eTrade Up!\u003c\/i\u003e draws on Sharpnack\u0026amp;''s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselveswhat she calls your context that are no longer valid. \u003ci\u003eTrade Up!\u003c\/i\u003e outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eReveal your context\u003c\/b\u003e: what do you believe about yourself? What holds you back? How do you impact others?\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eOwn your context\u003c\/b\u003e: take stock of the upside and downside of your context, and examine the intended and unintended consequences of it!\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDesign a new context that gets \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003cp\u003eIntroduction: Beyond Business as Usual 1\u003c\/p\u003e \u003cp\u003e1. It’s All About You 35\u003c\/p\u003e \u003cp\u003eStep 1. Reveal Your Prevailing Context\u003c\/p\u003e \u003cp\u003e2. From Bug Soup to Butterfl y 65\u003c\/p\u003e \u003cp\u003eStep 2. Own Your Context\u003c\/p\u003e \u003cp\u003e3. I Am the Author of My Own Story 103\u003c\/p\u003e \u003cp\u003eStep 3. Design a New Context\u003c\/p\u003e \u003cp\u003e4. Practice Leads to Mastery 125\u003c\/p\u003e \u003cp\u003eStep 4. Sustain Your New Context\u003c\/p\u003e \u003cp\u003e5. Traversing the Spiral 157\u003c\/p\u003e \u003cp\u003eStep 5. Engage Your New Context\u003c\/p\u003e \u003cp\u003eEpilogue: Ruminations and New Beginnings 193\u003c\/p\u003e \u003cp\u003eAcknowledgments 197\u003c\/p\u003e \u003cp\u003eAbout the Author 199\u003c\/p\u003e \u003cp\u003eIndex 201\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406918787415,"sku":"9781118767337","price":15.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118767337.jpg?v=1730497557","url":"https:\/\/bookcurl.com\/products\/tradeup-9781118767337","provider":"Book Curl","version":"1.0","type":"link"}