{"product_id":"tourism-promotion-and-power-creating-images-creating-identities-9780471983415","title":"Tourism Promotion and Power Creating Images Creating Identities","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eINTO THE TOURISM IMAGE.\u003cbr\u003e \u003cbr\u003e Reading the Image.\u003cbr\u003e \u003cbr\u003e Creating and Consuming the Image.\u003cbr\u003e \u003cbr\u003e Culture and the Image.\u003cbr\u003e \u003cbr\u003e THE IMAGE AND CHANGING MARKETS.\u003cbr\u003e \u003cbr\u003e Fragmenting Identities, Fragmenting Power.\u003cbr\u003e \u003cbr\u003e Power, Image and Markets.\u003cbr\u003e \u003cbr\u003e Branding, Identity and Power.\u003cbr\u003e \u003cbr\u003e CHANGING WORLDS, CHANGING IMAGES?\u003cbr\u003e \u003cbr\u003e The Image, Politics and Power.\u003cbr\u003e \u003cbr\u003e The Gendered and Sexualised Image.\u003cbr\u003e \u003cbr\u003e Images of \"Them\" and \"Us\".\u003cbr\u003e \u003cbr\u003e Changing Ways of Seeing the Image.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":53515434754391,"sku":"9780471983415","price":91.8,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/tourism-promotion-and-power-creating-images-creating-identities-9780471983415","provider":"Book Curl","version":"1.0","type":"link"}