{"product_id":"tourism-entrepreneurship-and-the-metaverse-9783031962981","title":"Tourism Entrepreneurship and the Metaverse","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-indent: 0in; line-height: normal; mso-layout-grid-align: auto; punctuation-wrap: hanging; text-autospace: ideograph-numeric ideograph-other; mso-vertical-align-alt: auto;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 1: An Overview of Exploring Inclusivity and Diversity in Metaverse Tourism: Virtual Voyages for All\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eDr. Arpita Nayak, Dr. Ipseeta Satpathy, Dr. Vishal Jain\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 2: Innovative Trends in Hospitality and Tourism Services: A Bibliometric Analysis and Strategic Research Agenda\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eMadhu Kumari, Suneel Kumar, Nisha Devi, Monalisha Das\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 3: Diversity and Inclusion: Emerging Metaverse to Promote Accessible Tourism\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eZhuoma Yan, Rupam Konar, Kandappan Balasubramanian\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 4: Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChen Weimei, Rupam Konar, Jingxi Liu\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 5: Evaluating the Integration of Technology in Responsible Tourism: A Comprehensive Analysis of Impact, Relationships, and Patterns\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eRaji P B, Prasanth A P\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 6: Exploring the future of tourism in the metaverse\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eLuzia Amorim, Bruno Barbosa Sousa, Vasco Santos\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 7: A comprehensive overview of the Business Model Canvas for immersive experience offerings: The case of Marrakech's leisure and entertainment tourism SME sector \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eMustapha Ahachmi, Abdallah Saoualih, Fatima Zahra Fakir, Xavier Brédart, Larbi Safaa, Abdelhaq Lahfidi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 8: From Reality to Virtuality: The Intersection of Tourism and the Metaverse\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eSanam Soomro, Sonia Najam Shaikh, Jan Muhammad Sohu, Safia Soomro, Suman Shaikh, Fatima Zahra Kherazi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 9: Strategic Spin-offs and Immersive Experiences: Catalysts for Innovation and Sustainable Tourism in Souss Massa\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eSamira EL FARRI, Sara RABIAI, Yassmina REGHAI, Fatima EL KANDOUSSI\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 10: The Revolutionary Power of Virtual Tourism and Metaverse Innovation for a Better Tourism World\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eAshish Nag, Vipan Kumar, Era Sood, Nihal Kapoor\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 11: Metaverse as a tourism guide: A Systematic Literature Review on Marketing and Brand Strategy\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eJoana Neves, Lara Mendes Bacalhau, Vasco Santos\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 12: Emotional Experiences and the Metaverse: Towards Innovative Strategies for Culinary Tourism in a Digital World\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eDr. SARA RABIAI, Dr. Youssef GANOUNE, Dr. Khadija MENGUIT, Dr. Mariame ABABOU\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eChapter 13: Artificial Intelligence and Personalized Tourism Experiences in the Metaverse\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-ansi-language: #1000; mso-fareast-language: FR;\"\u003eNaoual Nassiri, Ayoub Jibouni, Sahar Saoud, Zouhir Mahani\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Segoe UI',sans-serif; color: #404040; mso-fareast-language: FR;\"\u003e.- \u003cstrong\u003eChapter 14: The Role of Data Driven Marketing in Shaping Competitive Stratgies for the Metaverse Tourism Sector \u003c\/strong\u003e\u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePalwinder Kumar, Albattat, Ahmad, Sukhdeep Kaur.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195496816983,"sku":"9783031962981","price":142.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/tourism-entrepreneurship-and-the-metaverse-9783031962981","provider":"Book Curl","version":"1.0","type":"link"}