{"product_id":"total-propaganda-from-mass-culture-to-popular-culture-routledge-communication-series-9780805808926","title":"Total Propaganda From Mass Culture To Popular","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eTotal Propaganda\u003c\/i\u003e moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning elements of the society are aspects of membership in the popular culture. Thus, the values of popular music, media, politics, debates over social issues, and even international trade become everyday propaganda to which everyone may relate.\u003cbr\u003e\u003cbr\u003eTo emphasize the necessity for new thinking about propaganda, Edelstein creates the concepts of the \u003ci\u003enew\u003c\/i\u003e propaganda and the \u003ci\u003eold\u003c\/i\u003e, and he devises a language of uninyms to convey their meanings more quickly. Oldprop is characteristic of mass cultures and utilizes totalitarian methods of conflict, hegemony, minimization, demonization, and exclusiveness to achieve its goals. By contrast, newprop is created by members of the popular culture to allow them to engage in accomodation, enhance the individual, and promote inclusiveness. Shifts in the \u003ci\u003eold\u003c\/i\u003e and the \u003ci\u003enew\u003c\/i\u003e propaganda are tracked across social issues such as race, religion, sexuality, gender, gun control, and the environment, as well as in fashion, politics, advertising, sports, media, and politics.\u003cbr\u003e\u003cbr\u003eCentral to the concept of total propaganda is that it is not simply additive; it is the product of new energies that are produced by the fusing of propaganda in such related forums as music, art, advertising, sports and politics. It is these synergies, and their production of new energies, that make total propaganda greater than the sum of its parts.\u003cbr\u003e\u003cbr\u003eEdelstein concludes that the most important distinction that should be drawn between mass culture and popular culture is its text; i.e., its propaganda. In a popular culture, everyone creates and consumes propaganda; in a mass culture almost everyone consumes it but only a few create it. This formulation offers new ways to discuss power and ideology in media texts. As an example, where once the least informed and the least educated were the most subject to propaganda, now the most informed and most educated often are the first to create propaganda and the first to consume it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e\"\u003cb\u003eTotal Propaganda\u003c\/b\u003e offers the reader a nearly total look at U.S. popular culture in the 1990s. \u003cb\u003eTotal Propaganda\u003c\/b\u003e merits the attention of those involved in public relations education.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003e\u003ci\u003ePublic Relations Review\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"...the book makes fascinating reading mainly because of the author's imaginative and thoughtful references to entertainment, media and some critical social issues, and actors....will offer a pleasant challenge to those who are willing to stretch their definitional horizons and share Edelstein's view that propaganda in our time and place is as ubiquitous as culture.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003e\u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUSE FIRST THREE TESTIMONIALS ONLY FOR GENERAL CATALOGS... \"A most engaging commentator on public affairs television, Professor Edelstein brings that same quality of mind to the analysis of \u003cb\u003eTotal Propaganda.\u003c\/b\u003e\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eBarry Mitzman\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eDirector of Public Affairs, KCTS (9), Seattle\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"...offers internationalists who are caught up in the old propagandas of war and conflict fresh approaches to new propagandas in modern states.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eRobert L. Stevenson\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUniversity of North Carolina\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The always inventive author provides a cornucopia of ideas and insights about politics and communication as he deconstructs the old propaganda paradigm and illuminates the new.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eDavid Paletz\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eDuke University\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Political scientists and Asia specialists will appreciate the creative approach to the analysis of propaganda with respect to trade and politics.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eAlan P.L. Liu\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCalifornia, Santa Barbara\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003cb\u003eTotal Propaganda\u003c\/b\u003e is for students and about them. My students are excited about the concept of the new propaganda.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eDiana S. Tillinghast\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSan Jose State University\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The author's distinction between the old and the new propagandas redirects us to old and new forms of media criticism and old and new media effects.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eSteve Chaffee\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eStanford University\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The conceptual distinction between the old and the new propaganda gives us much to think about and is worthy of empirical exploration.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eLee B. Becker\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Ohio State University\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A fresh, creative, and original look at politics, popular culture, and propaganda. Important reading for the end of this century and the beginning of the next.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eChuck Whitney\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUniversity of Texas\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"...pushes out the boundaries of the study of propaganda in the popular culture in understandable, creative, and contemporary ways.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eGarth Jowett\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eHouston University\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003cb\u003eTotal Propaganda\u003c\/b\u003e offers us a fresh and intriguing mix of the new propaganda, politics, and the media.\"\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eW. Lance Bennett\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eUniversity of Washington\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eContents: K.E. Heintz-Knowles,\u003c\/b\u003e Foreword: Popular Culture and the New Propaganda. \u003cb\u003ePart I:\u003c\/b\u003e\u003ci\u003eFraming Totalprop: The Old Propaganda and the New.\u003c\/i\u003e Totalprop: From Mass Culture to Popular Culture, the Old Propaganda and the New. Definitionprop: Distinguishing the Old Propaganda From the New. Languageprop: Inventing the Uninym. Multiprop: Generation and Class. Cyberprop: The Path to Totalprop. \u003cb\u003ePart II:\u003c\/b\u003e\u003ci\u003eEntertainmentprop: Surprisingly Newprop.\u003c\/i\u003e Filmprop: Picturing the Generations. Adprop: Appropriately Cool! Sitlifeprop: Flirting With Realities. MTVprop: Inventively Newprop. RockProp: Alienation, Fame, and Liberation. Rapprop: Telling It Like It Is. Sportsprop: Businessball and Heroes Great and Small. Humorprop: Opiate of the Popular Culture. \u003cb\u003ePart III:\u003c\/b\u003e\u003ci\u003eMediaprop: From Broadcasting to Journalistic Nirvanas.\u003c\/i\u003e Radio Talkprop: Using Oldprop for Fuel. TVprop: From Talk to Infotainment. Mediaprop: Shooting the TV Messenger. Journalismprop: Searching for Nirvanas. \u003cb\u003ePart IV:\u003c\/b\u003e\u003ci\u003eSocialprop: Issues Seeking Answers.\u003c\/i\u003e Gayprop: One Foot In, One Out. Genderprop: Women in Mid-Passage. Trinityprop: Race, Abortion, and Religion. Lobbyprop: The NRA and the Environment. \u003cb\u003ePart V:\u003c\/b\u003e\u003ci\u003eTradeprop and Politicalprop: The Production of Lexicons.\u003c\/i\u003e Tradeprop: \"Naftoids\" and a Vision of GATT. Asia-Bashing, A Cultural Oldprop. Politicalprop 1992: Gridlock and Credibility. Politicalprop 1994 and 1995: Restoring Presidentialprop. The 1996 Campaign: Softprop and Hardprop. Pollprop: Court of Last Resort. Endprop: The Road Ahead.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018450239831,"sku":"9780805808926","price":47.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/total-propaganda-from-mass-culture-to-popular-culture-routledge-communication-series-9780805808926","provider":"Book Curl","version":"1.0","type":"link"}