{"product_id":"top-dog-9780857086099","title":"Top Dog","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGet the results you want and come out as the Top Dog in every conversation  Fancy being the    Top Dog    in all your dealings? Fed up of feeling like the underdog? So many of us regularly    lose    in conversations before we   ve even opened our mouths.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e“I would definitely recommend the book, especially to people who are a ‘one-man band’ and rely solely on their ability to find and secure new business” \u003c\/i\u003e(B2B Marketing, April 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"The book is so packed with resources and advice you might need to read it more than once\"\u003c\/i\u003e (Quality World, December 2015)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eAbout the Authors ix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgements xi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Lead the pack\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocus on others’ successes, not your own 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Drop!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnlearn the bad habits that hold you back 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The welcome visitor\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake a good first impression 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Pick up the lead\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet – then prepare for – a great first meeting 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Walkies!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeliver a great first meeting 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Keep walking!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild momentum in subsequent meetings 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Become Top Dog (1)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWrite a compelling proposal\/business case 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Become Top Dog (2)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNail the final presentation 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Stay Top Dog\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLose your fear, and win more 155\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866067349847,"sku":"9780857086099","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857086099.jpg?v=1722276885","url":"https:\/\/bookcurl.com\/products\/top-dog-9780857086099","provider":"Book Curl","version":"1.0","type":"link"}