{"product_id":"toolbox-innovation-communication-9783658465414","title":"Toolbox Innovation Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhat innovation communication is and what the discipline can achieve.-The tools: 17 strategic models and methods for effective innovation communication  including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.-Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53198249263447,"sku":"9783658465414","price":64.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/toolbox-innovation-communication-9783658465414","provider":"Book Curl","version":"1.0","type":"link"}